About
Entrepreneur with over 30 years of experience in the digital and creative media industry,…
Articles by Matthew
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A Rollercoaster of a week
A Rollercoaster of a week
What a rollercoaster couple of days in preparation to head to France next week to start my Tour de France challenge…
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Watchlist: Stuff I’ve discovered and learnt during lockdown:
Watchlist: Stuff I’ve discovered and learnt during lockdown:
Documentary Series: The Last Dance (Netflix) Incredibly powerful and well curated documentary about Michael Jordan…
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Brand in Cycling, PART 2
Brand in Cycling, PART 2
The Aggregation of Marginal Gains Whether or not you’re a fan of cycling, it’s likely you found yourself drawn into the…
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Brand in Cycling, PART 1
Brand in Cycling, PART 1
Brand lessons from a bicycle It’s fair to say that I’m fanatical about bikes and everything to do with the sport of…
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For the last time this season, IT’S RACE WEEK! The last round of the 2025 Civic Cup is at brands hatch, a track we’re strong at. Let’s end this…
For the last time this season, IT’S RACE WEEK! The last round of the 2025 Civic Cup is at brands hatch, a track we’re strong at. Let’s end this…
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Negroni’s, Whisky and an on-site distillery…oh lordy!
Negroni’s, Whisky and an on-site distillery…oh lordy!
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There’s more to Campfield than meets the eye. As a long-standing member of the Department community, Ultimate Agency has always brought creativity…
There’s more to Campfield than meets the eye. As a long-standing member of the Department community, Ultimate Agency has always brought creativity…
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Experience
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I’m really proud of our amazing Brand & Partnerships Manager, Natalie Whittaker ✨, for devising this historic partnership between Ultimate Agency…
I’m really proud of our amazing Brand & Partnerships Manager, Natalie Whittaker ✨, for devising this historic partnership between Ultimate Agency…
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Great to get the Ulti-mates together for #TeamDay in Campfield yesterday! 💛 Wanna see what we've been working on? 👀 Check out our recent case…
Great to get the Ulti-mates together for #TeamDay in Campfield yesterday! 💛 Wanna see what we've been working on? 👀 Check out our recent case…
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We often hear downbeat talk about slumps in these sectors, but this show was both huge and very busy. Clearly it’s a vibrant sector that’s…
We often hear downbeat talk about slumps in these sectors, but this show was both huge and very busy. Clearly it’s a vibrant sector that’s…
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Delighted to welcome our great friends from Together - loans, mortgages & finance to Seashell, a company which has done so much to help make The Ged…
Delighted to welcome our great friends from Together - loans, mortgages & finance to Seashell, a company which has done so much to help make The Ged…
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Today we presented PhotoAudit Plus to a Meet the Buyer day as part of the Future Homes Project, which was held at the fascinating Energy House Labs…
Today we presented PhotoAudit Plus to a Meet the Buyer day as part of the Future Homes Project, which was held at the fascinating Energy House Labs…
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With many of the team working remotely or in hybrid roles, it’s always great to have so many together at our Ultimate Agency HQ in Campfield…
With many of the team working remotely or in hybrid roles, it’s always great to have so many together at our Ultimate Agency HQ in Campfield…
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When your week couldn’t be more random😆 🎸 Launch event for the best festival-The Brit Fest with Seashell as their official charity partner🤘🏻 🏒…
When your week couldn’t be more random😆 🎸 Launch event for the best festival-The Brit Fest with Seashell as their official charity partner🤘🏻 🏒…
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Some real Continuing Professional Development, focusing on how our business and working lives affect our emotional state, and vice versa. Made…
Some real Continuing Professional Development, focusing on how our business and working lives affect our emotional state, and vice versa. Made…
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Another great IMF, with a strong delegation representing Lloyds Banking Group and Lloyds Corporate & Institutional – connecting with clients…
Another great IMF, with a strong delegation representing Lloyds Banking Group and Lloyds Corporate & Institutional – connecting with clients…
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Proud husband post! Congrats to Amy Chandler and to her incredible team and colleagues!!
Proud husband post! Congrats to Amy Chandler and to her incredible team and colleagues!!
Liked by Matthew Townsend
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I am pleased to announce that I will be starting a program on Sky TV Channel 522 (DM News English) “Primetime with Faisal Rashid” This will focus on…
I am pleased to announce that I will be starting a program on Sky TV Channel 522 (DM News English) “Primetime with Faisal Rashid” This will focus on…
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Luke Bielby
Your knowledge of a local market is a huge competitive advantage. When Albert's Schloss wanted to launch their Liverpool location after expanding to Birmingham, they needed lead generation and mailing list building before the grand opening. Serotonin developed a multifaceted digital strategy using on-platform lead generation forms on Facebook and Instagram, plus an awareness-focused video views campaign. We generated 3,313 leads with a CPL of £0.51, while also achieving 876,060 impressions and 15,288 ThruPlays at a cost-efficient £0.09 per ThruPlay. When Banana Tree opened in Stevenage, we didn't copy-paste a London strategy. We created a locally targeted media campaign that built so much hype the soft launch sold out in record time. 122K impressions, 5K website visitors, 1.5K sign ups in the local area. Generic campaigns produce generic results. Local insight drives local engagement. Each market has distinct characteristics. Different social behaviors. Unique competitive landscapes. Specific cultural references. Agencies that recognize these differences win. Agencies that ignore them waste budgets on messages that don't resonate.
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Andy Thomas 🌐
“Net profit isn’t a holiday fund — it’s what keeps a business alive.” In this Life Stories episode, Founder at The Physio Lounge, Craig Lea opens up about the realities of running a private clinic and why talking openly about the numbers matters. 💬 “We gave our team a pound in 1p pieces and asked them to break it down — where does every penny go in running the business? Subscriptions, rent, equipment, tax… it was fascinating. But not one person put net profit. Without that, how do you reinvest, grow, or survive another COVID?” Craig shares lessons on: 📊 Educating staff about the true costs of running a clinic 🏥 Why net profit is essential for reinvestment, resilience, and growth 🤝 How transparency builds appreciation and understanding in a team A candid look at the business side of private practice — and why every clinic owner needs to start talking about it. Watch the full episode here: https://lnkd.in/e46wNa3S #LifeStories #CraigLea #BusinessOfPhysio #PrivatePractice #ClinicOwners #Leadership #BusinessGrowth #Transparency Physiquipe
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Aaron Desmond
Really pleased to welcome our latest member to the group. ACL Essex offers a wide range of funded training programmes and apprenticeships designed to help businesses grow by developing a skilled, efficient workforce. Whether you're looking to upskill new hires or existing staff, ACL Essex provides flexible learning options that minimise disruption to your operations. Training is available across key sectors including: Business & Customer Service – Enhance operational efficiency and cross-team collaboration. Management – Develop leadership skills and foster continuous improvement. Early Years & Education – Improve learning environments and student outcomes. Health & Social Care – Build a confident, client-focused workforce. Green Skills – Support sustainable practices and reduce environmental impact. First Aid – Ensure workplace safety and emergency preparedness. Maths & English – Boost communication, reduce errors, and improve productivity. Rated ‘Good’ by Ofsted, ACL Essex is trusted by organisations across the region. With 100% flexible delivery, their programmes are designed to fit around your business needs. We look forward to working with you and seeing you at our future meetings. www.networking-essex.co.uk #bringingbusinessestogether #networking #business
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