Maya Rampal

Let's stop begging for feedback. I think this is a great example of using behavioural science and good copywriting to improve your response rates: rather than positioning feedback as a chore – a favour you’re asking, make it a mark of distinction – entry to an exclusive club. It especially makes sense to apply this in professional services because most of the people you’re asking for feedback from are in the 1% – if they’re instructing a professional advisor they’re generally senior, accomplished, influential. And so shouldn’t we build on that? Rather than plead for feedback, acknowledge that clients are special and that we recognise that their views are valuable. 

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'Of all the levers you can pull to improve ROI, creative has the biggest impact.'  Rich Woodward, Group Director of Marketing Effectiveness at Ebiquity. Ebiquity plc is proud to have partnered with leading MMM experts on Vidmob’s qualitative research paper, Unlocking Creative Impact in Marketing Mix Models, to explore the next frontier of marketing measurement. The study examines how creative quality transforms MMM, helping advertisers connect data, creativity, and effectiveness to drive stronger results. Swipe through the carousel for highlights. Get your copy of the paper here: https://lnkd.in/eyJqteU6 Nic Pietersma mike campbell George Paton-Williams Bouke de Vries Andy Marrs Irina Cotovici Priya Patel Inés Miranda Rivero Emily Weldon Ryan Rooney Tom Loughnan Steffen Kapffenstein Kevin Grand Nick Pugh

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DATA FOR PUBLIC TRUST is a massive consideration. The challenge for data professionals is ensuring that data is used in ways that uphold public trust. Some fascinating insights shared by our speakers Lucy Vickers from the Department of Health and Social Care, Fawad A. Qureshi from Snowflake and Sue Bateman from Department for Environment, Food and Rural Affairs. https://lnkd.in/exJqqAuP #thinkdata #data #govdata Snowflake Think Digital Partners

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There's a great post by Neil Williams from when he was head of GOV.UK — one of those truly remarkable and world-class public institutions that Britain is so good at producing and so poor at recognising. The post is titled "Why GOV.UK content should be published in HTML and not PDF" — which makes up for clarity what it lacks in brevity. I've shared this post with people again and again — sure, I've got my own PowerPoint slide that covers much the same content, and there are Neilsen Norman Group research studies that offer hard data to support the argument against PDFs but Neil's post is sometimes just 𝑛𝑖𝑐𝑒𝑟 to share. The main reason is that it covers all the reasons why someone might want to use a PDF: — They’re quick and easy to create — Control over the design — They’re easy for people to download and print — They have the feel of a stand-alone product And — on the whole — he makes a good case for each of these reasons before addressing them. Meanwhile, the Neilsen Norman Group articles have titles like, "PDF: Still Unfit for Human Consumption, 20 Years Later." When we're trying to write persuasively, it's often tempting simply to ignore our opponents' arguments, and promote only our version of the truth. We should all know enough basic psychology and rhetoric to understand that — while this might carry crowds — it never speaks to the individual. A thousand people in the street Singing songs and they carrying signs Mostly say, "Hooray for our side" (Buffalo Springfield, "For What it's Worth", 1966)

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