Matt Roberts

We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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What happens when you launch an agency in one of the toughest climates for creatives — and it starts going better than expected? Julie Seal is a few months into running Republic of Imagination, and in her latest diary for The Drum, she reveals how pitches, partnerships, and persistence are paying off. Between a whirlwind of new briefs, birthday celebrations, and strategic networking, Julie shows why optimism and community-building might be the most underrated business tools. Full read here: https://lnkd.in/eb22HNgc #Agency #Advertising #Social #Opinion

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How should brands navigate AI search? 🔎 In the latest episode of The Media Leader Podcast, Paul Bland, Chief Digital Officer at Havas Media Network UK, unpacks how AI-driven search is rewriting the rules of brand visibility. This conversation follows the launch of Brand Insights AI, Havas Media Network UK’s custom-built tool designed to help brands understand and optimize how they appear across leading AI platforms. Listen now and discover how to stay visible in the evolving search landscape https://lnkd.in/e6RmgHrj 🎧 #HavasProud #AISearch #AI #ConvergedAI #BrandInsightsAI The Media Leader UK | Havas Media UK

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As the son of a retired music teacher who also loves cars - this campaign struck a chord. A digital Out-of-Home campaign from Audi UK translating the engines of its RS models into sheet music 🎼🎵 Each creative features a single line of sheet music, created by composer Ben Parry, that translates the notations of a specific Audi model named underneath - such as the E-tron and RS3. The campaign is a great example of the opportunities on offer to be brand bold and demand audience attention creatively through the public screen of OOH. Read more in Campaign: https://okt.to/wkbB1V #jcduk #OOH #audi

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Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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“The only cases we have seen where huge transformation with AI doesn’t also deliver significant double-digit year-one savings are when the client isn’t looking at a big enough piece of their business to transform.” A great piece in The Drum from Brandtech Partner and Head of Emerging Technology Rebecca Sykes on the big conversations she’s having with brands as they scale Gen AI across their marketing. Link in comments 👇

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"AI shouldn't replace creativity—it should remove the manual, less fulfilling parts of the job so teams can focus on strategy, interpretation and better brand experiences." Our EMEA Head of Integrated Media, Jack Chape, joined The Drum's latest podcast to dig into what responsible AI really looks like in marketing. It’s not just about using the tools, it’s about using them with intention to unlock better work and more meaningful brand impact. 🎧 Listen in: https://bit.ly/45jlYog

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The Cannes Lions Creativity Report is your tool for understanding which Awards, sectors and countries were on the rise in 2025 – so you can turn data-based insights into actionable strategies for growth. This year’s Awards data showed that independent agencies are having their moment, proving you don’t have to be big to think big. Find out which countries climbed the ranks, and which regions are at the top of their game. Read the report now | https://lnkd.in/epMMwusG

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