Italo D'Amato

I have been selected with other 15 participants among +500 applications of the best Italian students.

During a 4-day workshop in KPMG headquarters in Milan, KPMG professionals taught us how to effectively approach a business case and to deliver punchy presentations as consultants.

We were asked to solve and present multiple business cases within tight deadlines, providing both innovative and quantitative solutions to a group of judges consisting of experienced KPMG partners.

Accenture and the School of Management Consulting Club organized a full day in their headquarters to analyze trends in Fintech with Accenture MDs and work with them on a adhoc business case.

The Global Case Challenge is a program that gives students the chance to work in eterogeneous teams and compete against the best students around the world. The task of GCC 2017 was to help Médecins Sans Frontières in harnessing the power of digital into its strategy to inspire and engage supporters during humanitarian crises.

The ACIN bootcamp is a one-day experience within Accenture global accelerator of innovation where cutting edge technology intersects with industries like retail, consumer good and fashion companies. I was part of the selected team participating to different activities, leveraging on teamworking, collaboration, lateral thinking and storytelling.

We designed a multichannel marketing campaign to support L'Orto di Brera, an innovative greengrocer in Milan downtown, in the opening of a new branch and in the launch of a proprietary e-commerce platform.
The project involved:
- Thorough analysis of the industry, the market and the competitors;
- Market research with a survey and interviews;
- Definition of personas and customer journeys;
- Detailed action plan including a timeline and content calendar;
- Production of… Show more

We designed a multichannel marketing campaign to support L'Orto di Brera, an innovative greengrocer in Milan downtown, in the opening of a new branch and in the launch of a proprietary e-commerce platform.
The project involved:
- Thorough analysis of the industry, the market and the competitors;
- Market research with a survey and interviews;
- Definition of personas and customer journeys;
- Detailed action plan including a timeline and content calendar;
- Production of creative contents: catchy pictures and a video to post on social media channels;
- Cost and scenario analysis on social media advertising platforms (Google AdWords, Facebook, Instagram);
- Final report and presentation of the project work. Show less

We plan to launch a startup in the travel industry empowered by the extremely powerful force of the crowdsourced content. Following the a lean startup approach, we launched a Facebook group to find validation of the idea.
Results in terms of acceptance have been impressive so far, thus we look forward to making our idea become reality.

The project brief involved the innovation of the m-commerce channel for a retail brand. Following the design thinking framework ideated by Stanford d.School and IDEO, the team developed the prototype of a mobile application to better assist clients during and after sale, improving UX and customer retention.

We conceived and designed the experience of the retail of the future in the Italian musical instruments industry with Cavalli Musica.

The project involved the following phases:
- PEST analysis of the musical instruments market and the specific Italian situation;
- Trend analysis (referring to 'Retail 2020' by FJORD)
- Competition analysis accoriding to Porter's five forces framework
- SWOT analysis
- Interviews and Personas
- Analysis of Cavalli Musica current… Show more

We conceived and designed the experience of the retail of the future in the Italian musical instruments industry with Cavalli Musica.

The project involved the following phases:
- PEST analysis of the musical instruments market and the specific Italian situation;
- Trend analysis (referring to 'Retail 2020' by FJORD)
- Competition analysis accoriding to Porter's five forces framework
- SWOT analysis
- Interviews and Personas
- Analysis of Cavalli Musica current strategy and repositioning (with Perceptual map)
- To-be Business Model Canvas Show less

Board of European Students of Technology (BEST) is an international student, non-governmental, non-political, non-profit association giving students at the Politecnico di Milano the opportunity to enrich their academic preparation, gaining valuable experience and diversifying their curricula.

European BEST Engineering Competition (EBEC) is the biggest engineering competition in Europe where students compete working in teams according to the specific assigned objective.
The Case Study… Show more

Board of European Students of Technology (BEST) is an international student, non-governmental, non-political, non-profit association giving students at the Politecnico di Milano the opportunity to enrich their academic preparation, gaining valuable experience and diversifying their curricula.

European BEST Engineering Competition (EBEC) is the biggest engineering competition in Europe where students compete working in teams according to the specific assigned objective.
The Case Study phase focused on discovering and presenting an innovative application for the virtual reality technology for Reply, a digital consulting company.
The Team Design phase aimed at handcrafting a wood machine able to pour water from one glass to another. Show less