Mike Thompsett

As the UK prepares for changes in restrictions around advertising less healthy food or drink (LHF), the industry is asking: will this stifle creativity or spark a new era of innovation?   Our CEO, Richard Arscott, shares his perspective in this piece for Creative Salon Worldwide:   "Ultimately, these restrictions have the potential to shape a more positive and beneficial communications landscape - helping build brands the world wants more of that drive commercial performance while also serving people and the planet."   Read the full article in the comments below. #Advertising #Creativity #LHF #HFSS

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Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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Agency duo saddle up in new partnership “Together with WE-COM, we’ll implement a strategy to drive awareness and strengthen the brand’s connection with equestrian clients across the UK.” Lucky North, a PR specialist agency, has partnered with Newcastle-based e-commerce SEO agency WE-COM. Bosses say they will offer clients integrated digital PR and SEO solutions, combining their expertise to enhance service delivery and results. The partnership’s first major project is with equestrian retailer and insurance provider Harry Hall International Limited. Read more here: https://lnkd.in/dRPqkHdp Kiran Watson Tom Etherington James Mechan Lucy Marcella Baird Chloe Anderson Beth Pearson-McCann

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How do you stand out during one of retail’s busiest moments? Waitrose & Partners cracked the code on seasonal success with a TikTok campaign that combined emotion, entertainment, and effectiveness. In partnership with System1 and TikTok, Waitrose tested their Easter campaign using Test Your Ad Social and Test Your Ad Audit. The results speak for themselves: • 5.0 Star Rating (Exceptional) • 1.27 Spike Rating (Strong) • 64% Fast Fluency (Good) • +2.3% lift in purchase intent Read the full case study: https://hubs.la/Q03CLN2s0 Download the TikTok research: https://hubs.la/Q03CLLvq0

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A note on how to handle redundancies (and how not to), for PR & Comms agencies 💡 Redundancies in the PR agency market seem to be higher this year than last - despite PR Week reporting there would be less in 2025 vs 2024. Would you agree? I'm cautiously optimistic we're over the worst. However, having spoken to many people on the receiving end it's clear there are good vs not so good practices surrounding this. My top tips: - Don't drag the process out. Anticipation (especially for those with anxiety) and being kept in limbo is difficult for everyone. The best processes I've seen are ones where staff are given the notice they're at risk and the decision is made as quickly as possible. - Be fair with severance pay. Some agencies seem to be giving the bare minimum/statutory - others are giving more generous severance payouts which reduce stress for employees at a difficult time. - Consider voiding their garden leave. Candidates shouldn't have to wait 1-3 months and let opportunities slip by, they should be able to work immediately. - Don't behave weirdly. One candidate I spoke to said that like a breakup, she knew it was coming for months. Slowly being frozen out, distancing and even after the news, an awkward and tense atmosphere at work. This compounds an already difficult situation and what for? - Clear communication with the rest of the team. Explain why the redundancies were made, what the plan is for the business and the health of the business going forward. Whilst no one can guarantee anything, communication and transparency are crucial to avoid a domino effect where others leave out of concern for their job security. What are your thoughts, anything I've missed? #bradshawsearch #redundancies #pr #communications

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