Molly Griffin

We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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📱 Instagram just got a lot more searchable!   With its latest update, professional accounts can now have posts indexed by Google – opening huge SEO opportunities beyond the feed.   KINESSO UK&I Performance Strategy Director, Abbey Jordan, explores what this means for brands, and how to optimise your Instagram content to win in search – from keywords and alt text to reels and EEAT-worthy captions.   🚀 Get the insights and start building a unified search strategy that bridges social and SEO here: https://lnkd.in/eR6e28ry   #InstagramSEO #SearchMarketing #ContentStrategy #DigitalVisibility #SocialSearch #UnifiedSearch #SEO #KINESSO #PerformanceMarketing #SocialMediaStrategy

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⏰ #NowIsTheTime to tackle ageism in PR. To round off National Inclusion Week, we’re unveiling a new CIPR Research Fund report that shows just how many PR professionals have had their age negatively impact their career progression. This new study by Jenny Manchester, Head of Communications at the Centre for Ageing Better ‘An age-old problem: What can we do to tackle ageism in PR?’ reveals how experienced PR practitioners face both exclusion and stereotyping. The research uncovered: • Evidence that recruitment bias and coded job language systematically excludes older candidates • Gaps in training and development opportunities between younger workers and professionals at senior career stages • An Industry-wide need for flexible working policies that adapt to changing life circumstances • Workplace cultures that prioritise youth over the strategic value of experience The study concludes with key recommendations for individuals, employers, and the broader industry to tackle ageism in PR. It is accompanied by a practical checklist to help build age-friendly workplace cultures, adapted from the Centre for Ageing Better’s Age-friendly Employer Pledge Culture toolkit. Download the full research and checklist: https://lnkd.in/eCcCB9Uq #CIPRinclusion

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Full-service agency Hello has announced Sam Kelly as their new CEO. The Hello group includes Hello Social, Hello Talent, Hello Create, Hello Media, Hello Events, Hello PR and full-service, strategy and creative offering, Hello.   Max Doyle, Founder, said: “This move marks the next exciting chapter for our business. Sam has been managing the business for the last 4 years as a Partner and Managing Director and is to be credited for much of our success. There isn’t a more ideal candidate to continue the rapid growth of our award winning social and influencer businesses as well as our full-service offering and push us into international markets.”  Today the agency employs more than 65 full-time staff, servicing the country's most progressive brands including Uber, Unilever, Kmart, CBA, Budget Direct, Paramount+, Kimberly-Clark, Network 10, BMW, Tyro, Asahi, Koala, Audible and more.   Sam Kelly, CEO, Hello, said: “I look forward to continuing to work with Max and the Advisory Board, including our new Chair, Steve McLeod, as well as Maddie, Julien and the rest of our leadership team. We have the right structure, team and adaptive product market-fit to continue our strong growth.” Kelly continued: “There has never been a more exciting time for Hello and our ‘Creative Intelligence’ methodology - an integrated model that puts strategy, culture, creativity, connections and measurement at the heart of everything we do. Brand strategy shouldn’t be executed through a rinse and repeat playbook or be limited by agency capabilities. Our full-service offering allows the strategy to do the talking and us to do the walking, wherever that may be. "We’ll continue to show up in our many different forms, delivering effective and measurable impact for brands looking to win in a new media world.” said Kelly.

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New partnership looks to rewrite marketing script “With M3.agency’s extensive digital targeting expertise and multi-channel approach, we can not only make great content, but ensure it is watched by the right people!” M3.agency has taken a stake in Bristol’s 7FIFTY, combining documentary-style storytelling with precision digital marketing to enhance advertising revenues. The collaboration will target sectors including hospitality, leisure, tourism, manufacturing and technology, with the companies combining their collective strengths to pioneer a fresh marketing approach, blending authentic content creation with wide digital distribution to promote products, destinations and brands. Read more here: https://lnkd.in/epWES4JH Nick Lovett Rosa Brough

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