Noumán Khalid, MCIM

More control and visibility for your 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝘅 campaigns? ✅ Reach your audience with 𝗻𝗲𝘄 𝗰𝗼𝗻𝘁𝗿𝗼𝗹𝘀 like: 🚫 Campaign-level negative keyword lists 🔍 Increased search themes limits 🎯 More demographic targeting Drive new customer growth with 𝗲𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰𝘀: 📈 More precise new customer acquisition reporting Take action on 𝗻𝗲𝘄 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 📊 Final URL expansion reporting ✨ Creative recommendations Plus, search terms reporting is now available for all Performance Max campaigns and can also be accessed with API integration Learn more here 👇 https://goo.gle/3J7bVvm

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Most marketers still treat content like a traffic machine. But in 2025? Brilliant sheet by Madhav Mistry 🔥 Original post below: ⬇️ ⬇️ ⬇️ Most marketers still treat content like a traffic machine. But in 2025? It’s a visibility funnel. Built for discovery, by people and AI. Here’s how high-performing content turns visibility into action: 1. Awareness Goal: Attract new visitors and surface in AI search Tactics: SEO blog content, thought leadership, guest articles Key Metrics: Page views, AI citations, social shares Time Investment: High 2. Interest Goal: Feed prompt-driven discovery and early engagement Tactics: Gated content, email opt-ins, topic clusters Key Metrics: Scroll depth, returning visits, LLM mentions Time Investment: High 3. Consideration Goal: Rank in comparisons and educate buyers Tactics: Case studies, comparison blogs, product explainers Key Metrics: Trial sign-ups, session time, SERP snippets Time Investment: Moderate 4. Conversion Goal: Guide action with AI-readable offers Tactics: Conversion CTAs, lead magnets, interactive demos Key Metrics: Form completions, MQL to SQL rate, CTA clicks Time Investment: Low 5. Retention Goal: Keep customers engaged and train AI on your value Tactics: Help articles, upsell blogs, email workflows Key Metrics: Content reuse, subscriber growth, knowledge depth Time Investment: Long-term This is how content: - Gets indexed by LLMs - Wins answer boxes and chat summaries - Turns views into leads, and leads into loyal customers But here’s the thing: If even one layer is skipped, AI skips you. That’s why Content in 2025 = Funnel-Sequence. Not hacks. Not guesswork. Not one-off blogs. Structure wins. And visibility compounds. ♻️ Repost this to your audience. Follow The Creator Accelerator by Chris Donnelly for more.

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Most marketing teams don’t have a strategy problem. They have an alignment problem. You can create the best ads and content… But if your team isn’t aligned across all 4 pillars — it won’t work. Here’s what Full Stack Marketing should look like ⬇️ --- 🔸 1. Strategy ↳ Understand your audience (market research). ↳ Define your people (targeting). ↳ Know your value (brand positioning). 🔸 2. Content Creation ↳ Action-focused copywriting. ↳ Visuals that stop the scroll. ↳ SEO that drives traffic, not just rankings. 🔸 3. Outreach ↳ Organic and paid social. ↳ Emails that convert, not just look pretty. ↳ Paid ads with purpose. 🔸 4. Insights ↳ Real-time analytics. ↳ Conversion tracking. ↳ A/B testing with a clear goal. You don’t need more tools. You need tighter execution and clarity across all 4 areas. Credits to: Madhav Mistry on Pinterest _____________ Great marketing starts with the right mindset. Luckily, we have one. Marketing Mindset

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Every winning SEO strategy starts here. This SEO Audit Checklist is the one we trust at Backlinko, and now it's yours. Most SEO teams treat audits like a one-time fix. But the truth? The best-performing sites are the ones that audit consistently and strategically. Why? Because SEO is never “done.” Algorithms evolve. Sites break. User behavior shifts. And what ranked last quarter might be invisible today. This checklist was built to go beyond surface-level checks. - It helps you identify technical issues that silently kill rankings - Spot UX problems that tank conversions - Uncover content and keyword gaps your competitors are already capitalizing on Whether you're in-house, agency-side, or running your own sites, a smart audit can be the difference between steady growth and flatlined traffic. Use this as your go-to framework. Customize it. Scale it. Reuse it. Because in SEO, the edge goes to the most proactive, not the most reactive. Link in the comments.

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🚀 My Ultimate Email Marketing Cheatsheet Use this to capture & nurture leads with email marketing 🛠 Tools ConvertKit – Great for creators Active Campaign – Best for segmentation + automation Beehiiv – Clean for newsletters Klaviyo – Top for eCommerce brands Zapier – Automate lead flows from your site 📩 Website CTAs Lead magnet offers Newsletter signup in footer Exit-intent offer with lead magnet Inline opt-ins in blog posts Landing page to collect emails 📬 Welcome Sequence (5 steps) Intro + Origin Story Your Mission + Value You’ll Deliver Top Content You’ve Created Social Proof or Testimonials Light Product Pitch or Offer 🗓 Weekly Newsletter Consistency > Perfection Send 1 email per week that builds trust & delivers value Use a simple 3-part structure: Hook – Something personal or insightful Lesson – What you learned or teach Link – Something to read, watch, or buy 💡 Pro tip: The best newsletters aren’t perfect—they’re consistent, personal, and valuable. Credit: Connor Gillivan

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Everyone’s talking about AI, but what’s it actually doing for marketers?      That’s what we explored at last week’s In-House Agency Leaders Club Breakfast Briefing.     75% of marketers say they still don’t have a clear AI roadmap for the next 1–2 years. And 62% cite lack of training as the top barrier to adoption. No wonder most teams are still stuck between ambition and action.     It’s not about more AI, it’s about the right AI, solving real operational challenges. This talk covered:     ⚡ Streamlined workflows   ⚡ Faster localization   ⚡ Personalization at scale   ⚡ More control, less chaos      At ITG, we help in-house teams make it real.  🔗 Read the full  IHALC recap – link in comments.

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Google AI Mode launches in the UK 👀 With AI-generated results now front and centre, the rules of SEO are changing. But what does this mean for brands? 💚 How is visibility being redefined? 💚 Do keywords still matter? 💚 What should brands do to stay competitive? Swipe through for our quick take on Google's AI Mode or dive into the full blog here - https://lnkd.in/ehr-wuNZ.

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This Performance Marketing AI Agent delivers crisp weekly reports that save our clients half a day ⚡ Here's how our automated workflow transforms campaign data into actionable insights: - Data Collection: Pulls 7-day performance data directly from Google Sheets (impressions, clicks, conversions by campaign) - AI Analysis: Sends raw data to OpenAI's GPT with pre-loaded performance evaluation prompts - Smart Insights: AI identifies top performers, flags underperforming campaigns, and generates specific optimization recommendations - Automated Delivery: Comprehensive summary delivered to your Google Sheets or Slack automatically - Seamless Process: Uses Make.com orchestration, scheduled every Monday at 1 PM (manual overrides available) This workflow saves manual hours, optimizes your ad spend, and automates performance analysis that used to take half a day. Performance marketers, what workflows would you like us to build next? 👇 Gowtham Easwar B Sabarinathan R Likhith Reddy #ppc #workflow #ai #agent #saas #marketing #b2b

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Here are 5 quick techniques to instantly increase your sales: 1️⃣ Use a mix of social proof formats, don’t just rely on testimonials. 2️⃣ Switch to implementing a call to value (CTV) instead of a call to action. 3️⃣ Place click triggers around CTVs. 4️⃣ Reframe your price in a more relatable way. 5️⃣ Put a price tag on every element of your offer. Credit: Chase Dimond (go follow him)

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SEO isn’t dead. But the rules have changed. It’s 2025 - adapt or fall behind: Traditional SEO: - Choose a real audience question. - Check PromptWatch to ensure your site isn't already cited. - Outline points based on top audience queries. - List 3-5 bullets with 1 trusted source. - Ensure keyword metrics meet standards. AI SEO: - Map out all related sub-questions. - Create a snippet with a concise answer. - Use schema for better visibility. - Add trust signals like expert quotes. - Publish and request a crawl in Google Search Console. If I had only 1 hour per day on SEO... ☑ 20 min: research keywords.   ☑ 30 min: write and optimize content.   ☑ 10 min: check backlinks and performance.  Here's a detailed breakdown: ☑ 20 min: research keywords. ↳ Use tools like Ahrefs or SEMrush.   ↳ Find keywords with high search volume and low competition.   ↳ List 5 related questions to answer in your content.  Start with user questions. Use PromptWatch to find gaps. Once you have keywords, outline your points clearly. ____________ ☑ 30 min: write and optimize content. ↳ Keep it clear and concise.   ↳ Use H2s for each question.   ↳ Add trusted sources for credibility.  Make sure your core answer is in the first 100 words. This grabs attention. ____________ ☑ 10 min: check backlinks and performance. ↳ Use Ahrefs to analyze your backlinks.   ↳ Look for opportunities to pitch for backlinks.   ↳ Monitor your rank and CTR regularly.  Tracking your performance is key. Adjust based on what the data tells you. You learned something?  ♻️ Follow How to AI to catch up with AI advancements.

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𝗖𝗫𝗟 𝗗𝗲𝗯𝘂𝘁𝘀 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗔𝗜 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘁𝗼 𝗘𝗾𝘂𝗶𝗽 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗡𝗲𝘅𝘁 𝗘𝗿𝗮 AI is no longer a buzzword, it's a business imperative. If you're using AI in your marketing workflow or considering the leap, this is a conversation worth having. 𝗦𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀: 𝗵𝗼𝘄 𝗶𝘀 𝗔𝗜 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵? CXL has launched its new AI in B2B Marketing course, designed specifically for marketing professionals ready to move beyond the basics. This isn’t another "What is ChatGPT?" course. It's built for those in-the-trenches marketers who need to apply AI meaningfully to drive pipeline, performance, and results. AI is accelerating change across the industry. According to a recent CXL survey, over 60% of marketing leaders say their top challenge is keeping teams current with AI. This course responds directly to that need. The program skips theoretical overviews and dives straight into applied strategies used by successful B2B teams. Think real-world workflows, time-saving tools, and results-driven applications. Stefan Maritz 🎯, Head of Marketing at CXL, sums it up well, saying, “We built this for the doers, those already deep in campaigns and looking for the next edge. If you’ve outgrown entry-level material, this is your next move.”” Here’s what marketers can expect: • Real use cases from B2B brands applying AI today • Step-by-step breakdowns of AI-powered workflows • No fluff, no jargon, just practical execution • Instruction from marketers using these tools daily, not platform vendors Chris D., a B2B growth marketer and recent participant, shares, "This is by far the best and most in-depth online training on AI that you will find. CXL consistently delivers on depth and relevance.” Whether you're responsible for growth targets, leading a content team, or managing campaigns, this course shows how to make AI your accelerator, not your competitor. #B2BMarketing #Marketing #AI #B2B #DigitalMarketing #CXL #ModernMarketing #ColedaB2B

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