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Help advertisers get more from their marketing investment by better understanding mobile…
Articles by Peter
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Do your friends really like you? - A Marketer’s Guide
Do your friends really like you? - A Marketer’s Guide
Think about the people you work with. Think about the ones you get on with most.
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2 in 6 – the most important rule when planning advertising
2 in 6 – the most important rule when planning advertising
In a 2008 research study, a group of radiologists were presented with photos of their patients as they analyzed x-rays,…
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The Great AI Debate: "This House believes that AI will fundamentally change the marketing and advertising industry over the next 5 years" A big…
The Great AI Debate: "This House believes that AI will fundamentally change the marketing and advertising industry over the next 5 years" A big…
Liked by Peter Buckley
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Your campaign needs a CTAi > a Call To Agent. We know agents 'see' ads, and some even click on them. There are some less obvious ways to catch…
Your campaign needs a CTAi > a Call To Agent. We know agents 'see' ads, and some even click on them. There are some less obvious ways to catch…
Liked by Peter Buckley
Experience
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Education
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IPA Honorary Fellowship
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Courses
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APG Transformational Planning Leadership
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IPA Excellence Diploma
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Honors & Awards
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Campaign Media Agency of the Year
Campaign
Named Media Agency of the year by Campaign magazine at the end of 2016
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IPA Effectiveness Gold Award
IPA
Gold award for innovative behaviour change campaign Stoptober
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Media Week Gold
Media Week
Gold for Sugar Smart mobile app for Public Health England
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EFFIE Award Silver
EFFIE UK
Silver award for Voting Registration General Election campaign for the Electoral Commission
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Cannes Lion Mobile Bronze
Cannes Lions
Bronze award for Sugar Smart mobile application for Public Health England
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D&AD Pencil
D&AD
First pencil ever won by a media agency
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Webby - People's Voice
Webby
First ever Webby won by MEC, for digital innovation for Public Health England
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Campaign Media Awards - Bloomberg Data & Creativity Award
Campaign
Data creativity award for Sugar Accumulator for Public Health England
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WPP Atticus Award - Communications Planning
WPP
Best thought leadership globally in Communications Planning across the entire WPP network
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Mark Bucknell
As the son of a retired music teacher who also loves cars - this campaign struck a chord. A digital Out-of-Home campaign from Audi UK translating the engines of its RS models into sheet music 🎼🎵 Each creative features a single line of sheet music, created by composer Ben Parry, that translates the notations of a specific Audi model named underneath - such as the E-tron and RS3. The campaign is a great example of the opportunities on offer to be brand bold and demand audience attention creatively through the public screen of OOH. Read more in Campaign: https://okt.to/wkbB1V #jcduk #OOH #audi
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Brave Bison
We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM! With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎 MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it. Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners. Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝 Read more here: https://lnkd.in/ejHDNS93
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Havas Media Network
How should brands navigate AI search? 🔎 In the latest episode of The Media Leader Podcast, Paul Bland, Chief Digital Officer at Havas Media Network UK, unpacks how AI-driven search is rewriting the rules of brand visibility. This conversation follows the launch of Brand Insights AI, Havas Media Network UK’s custom-built tool designed to help brands understand and optimize how they appear across leading AI platforms. Listen now and discover how to stay visible in the evolving search landscape https://lnkd.in/e6RmgHrj 🎧 #HavasProud #AISearch #AI #ConvergedAI #BrandInsightsAI The Media Leader UK | Havas Media UK
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Trustpilot
Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.
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