Peter Cronin

GenAI creative production is levelling the playing field for SMEs to make great ads faster, better and more affordably. ITV Media launched its GenAI creative production service almost a year ago with Sheepbridge Interiors and Travel House as our launch advertisers and with creative effectiveness measurement from System1... and the demand has been phenomenal, helping our creative producers to spend more time on coming up with ideas and enabling SMEs testing TV for the first time to have more effective ads for less. Great to contribute to this article with Emmett Lindner in The New York Times to share more on this - where he reports too that nearly 90 percent of marketers who spent more than $1 million on digital video ads last year are using or have plans to use generative A.I. to create video advertisements. Link to the article in the comments below. Simon Farnsworth Stefan Hoejmose Clive Santamaria Paul Kerrison Alan Hall Kelly Williams Rhys McLachlan Kate Waters Jonathan Moffie Burhan Hamid Anant Joshi Peter Grose George Buschman Greg Worthington Nigel Cummings John Kearon Jon Evans Chiara Manco Peter Fergusson Laura Wootton

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We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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Prodigal return highlights sector-beating retention rate at Leeds agency Principles Agency currently boasts a staff turnover rate of just 5%, compared to an industry average of 24%, and staff keep coming back More: https://lnkd.in/eyHtNfHb #agency #creative #prodigal #retention

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As the son of a retired music teacher who also loves cars - this campaign struck a chord. A digital Out-of-Home campaign from Audi UK translating the engines of its RS models into sheet music 🎼🎵 Each creative features a single line of sheet music, created by composer Ben Parry, that translates the notations of a specific Audi model named underneath - such as the E-tron and RS3. The campaign is a great example of the opportunities on offer to be brand bold and demand audience attention creatively through the public screen of OOH. Read more in Campaign: https://okt.to/wkbB1V #jcduk #OOH #audi

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New UK data law changes are creating fresh opportunities for marketers. Download our practical implementation guide: https://lnkd.in/e89EWFKT Changes in UK data law are opening doors for better user experiences, streamlined compliance and more effective marketing strategies. We've created a comprehensive guide to help you understand exactly how these changes can benefit your business and marketing efforts. 🎯 Key opportunities our guide covers: Simplified cookie consent requirements that reduce user friction New GA4 configurations that enhance privacy and performance Strategies for international campaigns and compliance Building stronger customer trust through transparent data practices These regulatory updates present a genuine opportunity to enhance your marketing measurement whilst maintaining user privacy standards. Our guide provides clear, actionable steps with no legal jargon - just practical advice to help you implement these changes effectively. What questions do you have about navigating these new opportunities? 👇

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What happens when you launch an agency in one of the toughest climates for creatives — and it starts going better than expected? Julie Seal is a few months into running Republic of Imagination, and in her latest diary for The Drum, she reveals how pitches, partnerships, and persistence are paying off. Between a whirlwind of new briefs, birthday celebrations, and strategic networking, Julie shows why optimism and community-building might be the most underrated business tools. Full read here: https://lnkd.in/eb22HNgc #Agency #Advertising #Social #Opinion

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The Cannes Lions Creativity Report is your tool for understanding which Awards, sectors and countries were on the rise in 2025 – so you can turn data-based insights into actionable strategies for growth. This year’s Awards data showed that independent agencies are having their moment, proving you don’t have to be big to think big. Find out which countries climbed the ranks, and which regions are at the top of their game. Read the report now | https://lnkd.in/epMMwusG

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