Pierluigi Bosco

What's the #1 thing consumers want from brands today? Hint: It’s not another sales pitch. In our latest episode of Industry Lens, we sit down with Oli Marlow Thomas, Chief Innovation Officer at Smartly, to discuss why authenticity is the non-negotiable key to building strong consumer connections. He shares how brands can leverage creator-led content on Snapchat to deliver the authenticity that audiences crave, turning passive viewers into an engaged community. Watch the full video to learn more about the future of digital marketing, creative optimization, and why the Smartly x Snap partnership is a powerhouse for brands: https://lnkd.in/gixjQK2M

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Marketing is about to change forever. Harvard Business Review notes: of all managerial functions, marketing is likely to face the most disruption from Generative AI. Join our UK-based marketing and AI experts for a 30-minute masterclass designed for marketing leaders: • Review of the latest GenAI developments • Framework to prioritise high-value initiatives • Real-world project examples to inspire action • Practical guidance on implementation and organisational change Date: 18th September Time: 10 am and 4 pm UK Time / GMT+1 👉 Registration links in comments

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Every marketing A/B test like. Great post by: Motion (Creative Analytics) Original post below ⬇️⬇️⬇️ "Every marketing A/B test like. Hmmm, they're so different. So many choices. 😉 Small optimizations lead to incremental gains. Your best A/B tests are big and bold. Not changing colors. Or 1 headline. 📌 Try these tests: 1) Experiment with contrasting tones: playful vs serious 2) Compare value-driven messaging vs aspirational storytelling 3) Test a variety of formats: video vs static, carousel vs single image Bigger swings = bigger gains. Less celebrity meme fun. But better ROAS." ------ Great marketing starts with the right mindset. Luckily, we have one. Marketing Mindset 

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Consumer trust is at an all-time low, with 75% of people surveyed say they trust the internet less than ever before. Which means, leading brands need a new way to shape discovery, trust & growth. With this in mind, we created this guide to explain why a built-for-Al solution is essential. Only with an Al-ready approach to reputation management can businesses keep pace with innovation, drive growth, and restore connection and trust with their customers. 📌 Save this link: https://lnkd.in/eBYwnHMX

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GenAI can accelerate content as a growth engine for enterprises, but proving ROI, protecting the brand, and scaling beyond pilots remain elusive. 💡 This research identifies the overall ROI and top-value use cases of a content creation and production transformation across 6 industries, along best practices to ensure success​. Get the report with Adobe! 👇 https://lnkd.in/dtx5PpJ8

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Still targeting audiences based on guesswork? The strongest signals don’t come from lookalikes or outdated intent data, they come from real-world behaviour. In Movement & Money, we explore how combining geo-location and anonymised spend insights leads to smarter, privacy-safe campaigns, and why so few marketers are using both. You don’t need to wait for cookies to disappear to start planning better. You just need the right signals. Swipe through for a preview and get the full report 👉 https://lnkd.in/eExiU83T #MovementAndMoney #MediaPlanning #ConsumerInsights

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