Articles by Richa
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Inbound marketing evolves to become conversational, automated and service-oriented to help SMBs drive scale and growth!
Inbound marketing evolves to become conversational, automated and service-oriented to help SMBs drive scale and growth!
Michelle Obama. Brene Brown.
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Akamai has unveiled Akamai Partner Connect, a unified global partner program that replaces its previous partner structure with a single framework…
Akamai has unveiled Akamai Partner Connect, a unified global partner program that replaces its previous partner structure with a single framework…
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It was fantastic to meet some incredible people with equally incredible businesses at SaaStock Europe this week. We had exciting conversations about…
It was fantastic to meet some incredible people with equally incredible businesses at SaaStock Europe this week. We had exciting conversations about…
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Looking for a new SDR...? I might be able to help. My daughter graduated this summer and is looking to move into Tech sales. She's super bright…
Looking for a new SDR...? I might be able to help. My daughter graduated this summer and is looking to move into Tech sales. She's super bright…
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Controversial post Walking the Dubai GITEX floor this week, I'm surrounded by 5,000 vendors selling security solutions. Which raises an uncomfortable…
Controversial post Walking the Dubai GITEX floor this week, I'm surrounded by 5,000 vendors selling security solutions. Which raises an uncomfortable…
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Excited to be in Dublin for SaaStock 2025 this week! If you're attending the show, please drop by Booth 233 to enjoy some pastries in the morning…
Excited to be in Dublin for SaaStock 2025 this week! If you're attending the show, please drop by Booth 233 to enjoy some pastries in the morning…
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Bitmovin and Akamai are raising the bar in video playback with Adaptive Media Player 2. Smarter, faster, and more scalable. Exceptional experiences…
Bitmovin and Akamai are raising the bar in video playback with Adaptive Media Player 2. Smarter, faster, and more scalable. Exceptional experiences…
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Nvidia is now the most valuable company in the world — at $4.5 Trillion, ahead of Apple and Microsoft — powered by the AI infrastructure…
Nvidia is now the most valuable company in the world — at $4.5 Trillion, ahead of Apple and Microsoft — powered by the AI infrastructure…
Liked by Richa Dayal
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Dublin, we’re coming! ☘️ Come say hi to Akamai at #SaaStock2025, Booth 233. Let’s talk about scaling AI workloads and the future of cloud…
Dublin, we’re coming! ☘️ Come say hi to Akamai at #SaaStock2025, Booth 233. Let’s talk about scaling AI workloads and the future of cloud…
Liked by Richa Dayal
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We’re here! 🎊 Akamai Technologies is a Diamond Sponsor of KCD Warsaw and it’s even better than we imagined 👩💻🧑💻 Join us at the booth!…
We’re here! 🎊 Akamai Technologies is a Diamond Sponsor of KCD Warsaw and it’s even better than we imagined 👩💻🧑💻 Join us at the booth!…
Liked by Richa Dayal
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We're excited to be heading to SaaStock in Dublin 🍀 Stop by Booth 233 to see what the future of cloud computing look like for AI-driven…
We're excited to be heading to SaaStock in Dublin 🍀 Stop by Booth 233 to see what the future of cloud computing look like for AI-driven…
Liked by Richa Dayal
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Derya Matras
Don’t reinvent the wheel 🛞 Excited to share the latest episode of Meta Performance Talks, a series where we chat with inspiring marketing leaders about strategy, performance and industry trends. In this episode I sat down with Ruth Stubbs, Wavemaker CEO EMEA. Here are some key takeaways: ✅ Don’t reinvent the wheel - focus on proven tactics that already work. ✅ Use AI to scale smarter - leverage automation and insights to make every dollar work harder. ✅ Growth might feel uncomfortable - but with the right tools, it’s entirely possible, even on a tight budget. #marketingstrategy #performancemarketing #digitalgrowth #AI
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Wendy Lee
Account-Based Marketing (ABM) a buzzword that have been around for ages. But ABM looks very different in APAC compared to the US or Europe. Here’s my humble view on what should be considered when running ABM in APAC. 1. Relationships still matter — buying decisions often hinge on trust and reputation, not just digital signals. 2. Local nuance is everything — a “pan-APAC” playbook rarely works. What resonates in Japan won’t necessarily land well in India or Singapore. 3. Orchestration beats one-offs — the most successful ABM campaigns here are those where sales lead the way with involvement from management, marketing, pre-sales etc, and even partners are fully aligned. APAC is catching up fast in ABM maturity, but it’s evolving in its own way and in many cases, innovating ahead. For those running ABM in APAC: what has been some of your biggest learnings? #marketing #accountbasedmarketing #abm #apac #relationship #orchestration #innovation
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Janet Balis
I continue to reflect on the truly exceptional conversation at the #ForbesCMO summit, always expertly curated and hosted by Seth Matlins. Insightful summaries have already been generously offered here by wonderful members of the community like Tesa Aragones, Soyoung Kang, Lindsey Slaby, Michelle Wong, and Pranav Yadav. But of the many worthy topics raised, I am still thinking about the almost existential debate around creativity in a world of AI disruption. To that end, I wanted to offer a few additional thoughts as we continue to contemplate the what matters most to the future of #marketing: *Avoid false dichotomies. Instead of thinking about creativity vs. AI, we benefit from thinking about how creativity and AI work together to drive the craft to be better and generate stronger business outcomes. In general, choices are not binary on many fronts. As we design the future, it must be specific to the situation. *Creativity is not monolithic. Different content types and workflows lend themselves differentially to the opportunity around AI disruption. The best place to scale AI success is by leaning into content types and creative workflows that can and should be easier and/or better in a world of AI. There are other parts of the creative equation which (for now) are not as well served at scale by AI (even if we can already see impressive glimpses of the future). *Context matters for the "creatives" conversation. The creative empowerment and democratization AI offers has totally different meaning in the context of individual creative consumers, creators/influencers, marketers of smaller enterprises, and professional creatives stewarding the world's largest brands. Curious to hear more? I recently joined Patricia Sabga with her AI co-host GENE for an episode of #ImagineThis... to talk about how AI is changing the role of the #CMO. You can find the #podcast which was released today on Apple, Spotify or YouTube here: https://lnkd.in/eVdb9bBy
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