Richard Silvester 📊

Next week, a federal court is kicking off a trial that could reshape the open web – and the future of digital publishing and advertising. The court has already ruled that Google exercised anticompetitive monopoly power in display advertising. But what happens next has implications far beyond just one company. One proposal on the table is forcing Google to sell off its ad tech. While that may sound decisive, simply swapping one owner for another could create new problems – and doesn’t guarantee a fairer marketplace. What matters most is fixing how the system actually works. We need a digital ads marketplace that is fair, while also keeping the Internet free and open for all. More of my thoughts in The Information: https://lnkd.in/gJs47AvN

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We just crossed the 100th GitHub issue threshold in our work on the W3C's Web Sustainability Guidelines (WSGs for short, because we love acronyms). Recommendations in the spec are evolving quickly based on an incredibly passionate group of smart volunteer technologists, designers, developers, content strategists, and business leaders. Next version will come out in September for horizontal review as we barrel toward our goal of publishing first a W3C Note next April and, eventually, a W3C Statement. In the meantime, here's the latest: https://lnkd.in/gU5CDRXx

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The fact that Anthropic is raising yet another multi-billion round of funding (this time at a reported $170B valuation) has obscured a terrific piece of research they recently published. This summary from The Washington Post tells the story -- Anthropic's research shows that AI is impacting different jobs in different ways. In some cases, automation (and, yes, job replacement). That's the scary side of the equation. And media headlines that are scary tend to attract more clicks. But in other cases, we are seeing augmentation. In fact, augmentation is outweighing automation by a large factor. That's good news for the future of labor. And perhaps a story not being told enough. We are seeing a massive amount of augmentation in the startup ecosystem due to AI. Founder augmentation is leading "10x founders" to have the capacity to execute faster and more efficiently than ever before. So don't let AI automation scare you. Embrace AI augmentation. https://lnkd.in/e2gRDZMz

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Last week we launched our Company Intelligence API, something that has been requested by agencies and brand alike. #B2B marketers are more and more under pressure to prove the value of their campaigns. With 78% of CMOs saying ROI proof has become more critical in the past two years - LinkedIn's Company Intelligence API enables advertisers to connect campaigns directly to pipeline and revenue with greater accuracy and to unlock smarter B2B decisions. Traditional attribution models struggle with complex B2B buying journeys, often missing early signals and undervaluing campaigns. LinkedIn’s new API aims to bridge the gap between ad performance and real business outcomes. LinkedIn's Company Intelligence API unlocks: ☑️ Complete Buyer Journey Visibility ☑️ Pipeline Acceleration ☑️ Better ROI Measurement Early results show a meaningful impact on campaign performance: 💡 +287% increase in Companies Reached 💡 +75% MQLs 💡 +96% SQLs 💡 -43% Cost of Acquisition And the best part - you can integrate LinkedIn's company-level engagement data directly into your existing reports and dashboards working with one of our fantastic Certified B2B Attribution and Analytics Partners: Channel99, Dreamdata, Factors.ai, Fibbler, Octane11 Feel free to reach out to me directly or to your dedicated Account Manager if you're interested to learn more about it! 🚀 You can find more info on the link below: https://lnkd.in/ddD2gMeU

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It's not every day you get to do a panel in a mall with a distinguished Neuroscientist - but that happened yesterday! The topic was how to move from a digital ecosystem built on personal data to one built on contextual intelligence. Agencies - The ability to plan around human context rather than just relying on cookies and IDs. Brands - More relevance, better outcomes, far less wasted spend. Publishers - Proof environments matter, and your content drives performance. Thank you, Michael Shields, Shari Munoz, and Michael Platt, for a fantastic discussion on Seedtag's research on the Neuro-Contextual advertising. #seedtag #Neuro-contextual

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