Rich Page

I'm putting the finishing touches to one of the most detailed GEO vs SEO studies EVER. Firstly, I'm blown away by what I've learned. Secondly...ignore almost anyone saying GEO is just SEO. Not even close. As the current data stands right now, there is less than 20% cross over in the all important buyer intent search. Ranking is nearly irrelevant. Yes, you read this correctly, SEO is virtually irrelevant. Why? 4 factors. 1. LLMs are using such a wide variety of search queries, often long tail, that no site could be optimised for them. 2. LLMs are filtering sites out. Yes, even if by some chance you do rank, there is huge chance you'll be filtered out due to NOT displaying the required on-page information. 3. Lack of supportive evidence. Great, you made it to the end game...nah. Unless external evidence exists to support your positioning, you'll not be recommended. 4. Recommendations based on probability to solve the users problems not preferential treatment based on rankings. The last is big. And there's so much more going on. Now for the good news. There are countless real world tactics that can be applied to increase the likelihood you'll be recommended by AI. But... You are not going to find this easy. This requires higher level thinking. I still have some more data to collect before we can release the findings. However I'm super excited for the future of search. And I'm going to double down on the fact that AI kills SEO. You won't be SEOs You'll need to be organic search strategists. Our jobs are about to become more strategic. Our jobs are about to become more important. Our jobs are about to become more difficult. Bring it on.

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Genuine request. If you're a company who likes to think 'long term', particularly around something as nebulous and fast-moving as LLMs/AI, please please please understand that KPIs or targets for the work proposed may not exist yet, or may not yet be more than 0.01%...because we're preparing for a different market environment.... ...and that doesn't mean the work is any less valuable.

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🚨 Why companies waste money on paid ads & they don’t even realise it! That’s not scare tactics – it’s a consent tracking issue. We’ve audited dozens of sites over the past year. You’d be amazed how many haven’t properly implemented Consent Mode for Google Ads, Microsoft Ads, or Meta. No Consent Mode = ❌ No tracking for users who click ‘Reject all’ ❌ No enhanced conversions ❌ Incomplete or missing data in GA4 ❌ Wasted ad spend you can’t justify And here’s a common misconception: Blocking GTM until consent is granted isn’t enough. Unless your individual tags are configured to respect consent signals, they may still fire — and you’re not compliant. Even worse – many brands think they’re compliant because they’ve got a cookie banner. But: ⚠️ Consent Mode isn’t automatically wired in. Especially when tags are manually added or use old GTM setups. ⚠️ According to the ICO, your banner must give equal prominence to ‘Accept’ and ‘Reject’. You can’t bury the reject option on a second layer. And if you haven’t implemented Consent Mode v2 by now, your data could already be non-compliant — and broken. ✅ Paid traffic showing as ‘Direct’ ✅ Retargeting audiences shrinking ✅ ROAS metrics unreliable ✅ Data loss due to cookieless users (e.g. Safari Incognito) This isn’t just a privacy issue — it’s a data and performance issue. You can’t optimise what you can’t track. 👉 Connect with me and comment “Checklist” below I’ll send you our free GA4/GTM audit checklist to help you fix this. #GoogleAnalytics #ConversionUplift #GA4 #GTM #ServerSide #Stape #BigQuery

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Hey CROs, we need to talk about website teardowns. Everyone loves a good website teardown, but the truth is 'most' of them are just confidently delivered guesswork wrapped in nice frameworks and a lot of missing context. Most of these teardowns are done without access to behavioral data, test results, or any real customer research. When we, as humans, operate with limited context, we become vulnerable to guesswork, pattern-matching, and confirmation bias. And we often disguise it as expert opinion: “This looks wrong because I’ve seen something similar fail before”. But, conversion problems are not just about copy or design. They’re often rooted in deeper issues like navigation structure, pricing strategy, audience targeting, or funnel logic. And if you’re not looking at GA4 event flows or intra-site funnel breakdowns, it’s very hard to speak confidently about what’s really not working. #cro #experimentation #conversionoptimization

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Did you know that you can search through the Google Analytics properties that you have access to by just pasting your measurement ID within the search bar? Most businesses will not find this feature useful, but it's really useful when working with hundreds of clients. You can just copy the Measurement ID from GTM and paste it in GA4 search box > Click on the first result to open the property in a new tab!

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