Rob Calder

Mike Repole is taking control of UFL business operations 🏈 The BodyArmor and Vitaminwater co-founder has bought a stake in the United Football League and promises upheavals to supercharge the league’s languishing local club fan bases. Repole confirmed at least two of the eight current UFL teams will change markets this offseason, possibly as many as four. He also said the league has a signed agreement for a to-be-determined team to play in Historic Crew Stadium in Columbus. More from Ben Fischer: https://ow.ly/rxw750Wy3L8

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Chelsea FC joins forces with Legends/ASM Global in multi-year deal Chelsea Football Club has entered a new multi-year partnership with Legends/ASM Global Europe, which will become the Club’s official catering service provider. The partnership brings Legends/ASM Global’s wealth of expertise to Chelsea – one of the world’s most iconic football teams – where the team will deliver a unique and fresh approach to the culinary experience for all guests, ensuring world-class match day and premium experiences for fans and guests. Starting this 2025/26 season, Chelsea FC has appointed Legends/ASM Global – the world’s preeminent premium live events company – to enhance the F&B operations across both Stamford Bridge and Kingsmeadow. This includes the reimagination of premium hospitality catering, ensuring the highest levels of innovation in the club’s suites and lounges. The partnership spans both matchday and non-matchdays, as well as conference and events (C&E) catering, and the training and development of the club’s F&B and hospitality teams. Bonnie Rolfe, Chelsea FC’s Venue Director,  said: “As a club, we are committed to excellence in everything we do. We want to ensure the matchday experience for our fans at Stamford Bridge and Kingsmeadow meets that ambition with a world-class food and beverage offering. We are looking forward to working with Legends/ASM Global to deliver on this and ensure Chelsea’s stadium catering is second to none.” Chris Bray, Legends/ASM Global President, Europe said: “We are delighted to partner with Chelsea FC and bring our expertise and passion to the club. In this new and exciting partnership, we are going to bring a fully open and transparent approach to the commercial relationship. The synergies that we can leverage from our newly combined Legends and ASM Global teams means that we are well aligned with the team at Chelsea FC whose vision and expectations for innovation and elevation in this space matches ours. This fresh, industry approach makes this partnership all the more meaningful, and we’re incredibly excited and ready to get to work with one of the most prestigious clubs in European football.” For the full story, go to: https://lnkd.in/g6APSuYW Legends/ASM Global will be out in force at the 2025 SVB LIVE Conference & Exhibition – focused on elevating the live experience – being held at Villa Park on October 6-7th. An Opening Night Icebreaker at one of Birmingham’s iconic arenas will kick things off on October 5th and the SVB LIVE Awards at the home of Birmingham City FC will close the event on October 7th. Martin Jennings, Legends International’s Head of Global Planning, spoke at the recent SVB LIVE Networking Event at Fulham Pier. #HospitalityBusiness #LiveEvents #StadiumBusiness #StadiumCatering #FanExperience #PremiumExperience #SportsBiz #SportsVenueBusiness #SVBLIVE Sports Venue Business ASM Global

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Hünnebeck are delighted to announce a new strategic partnership with Hull Kingston Rovers, one of the premier Rugby League teams in the United Kingdom. Hull KR compete in the elite European League, The Betfred Super League and are the 2025 Challenge Cup Winners, and 2025 League Title Winners. The move will see Hünnebeck become principal partner of the club and showcase its brand on the front of Hull KR’s playing jerseys as well as around the clubs stadium, Sewell Group Craven Park. Ashley Kates, Hünnebeck Managing Director UK said: “This is an exciting milestone for us on our growth mission, as we partner with a team and organisation operating at the very top of its industry. It has been obvious throughout this process and our several dealings with the club that we are fully aligned, not only in terms of ambition but culturally too. We both have strong growth ambitions and believe in teamwork, passion and partnership to build sustainable success. Hull KR is an example of the impact powerful organisations can have on community and we're excited to support this wherever we can. We look forward to meeting businesses and fans connected with the Robins, and to support the exciting development opportunities that exist across the region.” Hull KR Chief Executive, Paul Lakin spoke on Hünnebeck partnering with the club and said: “We are delighted Hünnebeck chose Hull KR to develop their links in the region specifically, whilst taking advantage of the national and international profile principal partnership brings. In terms of global footprint, it is undoubtably one of the biggest brands that will be attached to Super League next season. Which is an exciting milestone and achievement for the club on our journey. We’ve been working hard in the background over the last couple of years to reduce the number of brands that appear on our shirts to clean them up, so we are delighted Hünnebeck have taken that opportunity to shine front and centre. No doubt, once we reveal the shirts, supporters will agree it elevates both our partners and shirt designs. From the first conversation with Ashley (Kates) and his team, we have been impressed with their ambitious UK plans, but also the passion and excitement of their team across Europe to bring this new partnership to life and Rugby League to a new audience.“ About Hull KR • Hull Kingston Rovers was founded in 1882 and for over 140 years have been an anchor institution in the community of East Hull, playing home games at Sewell Group Craven Park. • Hull KR compete in the elite European League, The Betfred Super League and are the 2025 Challenge Cup Winners, and 2025 League Title Winners. • The previous club principal partner Connexin will continue to support the club. • The Robins have the fastest growing social media numbers in the sport and are expected to be the most followed Super League team by 2026. • The team will head to Las Vegas in Feb 2026 to play in front of an expected 50,000+ crowd.

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Breakaway rugby league R360, established by 2003 Rugby World Cup-winner Mike Tindall, has secured investment from Baller League shareholder 885 Capital, Sky's City editor Mark Kleinman has learned. Full story 🔗 https://lnkd.in/eD_P4qSK #rugby #r360 #ballerleague

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Gorely Group Secures Majority Stake in Chelmsford City Football Club Clubhouse Gorely Group is delighted to announce the purchase of a 60% stake in the Chelmsford City Football Clubhouse, marking a significant step forward in the Group’s long-term vision to transform the facility into a thriving hub for supporters, sport, and the wider community. Dan Watkins remains as a 40% shareholder meaning both the shareholders are now perfectly aligned in their quest for success. This investment underlines Gorely Group’s continued commitment to the growth of Chelmsford City FC both on and off the pitch. The move ensures that the future of the clubhouse is now fully aligned with the ownership and ambition of the football club itself. The club would like to place on record its sincere thanks to Dan and Steph, whose tireless work and dedication have kept the clubhouse running over the past year. Their recent installation of three brand-new boilers represents a huge investment of time, energy, and care for the facility, ensuring the clubhouse remains warm and welcoming for supporters and guests. Spencer Gore, Chairman of Chelmsford City FC and CEO of Gorely Group, said: “The clubhouse is central to the life of this football club and the community around it. By bringing its ownership under the Gorely Group umbrella, we can now invest with confidence in its future. This is not just about boilers and buildings—it’s about creating a vibrant hub for supporters, families, and local sportspeople to enjoy.” Looking ahead, Gorely Group’s vision is to develop the clubhouse into a thriving social and sporting hub, bringing together supporters, players, and the wider Chelmsford community. From matchdays to community events, the clubhouse will be at the heart of the club’s journey as Chelmsford City FC continues to rise.

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Globally leading sports drink brand Powerade has joined forces with New Zealand Football to become the official hydration partner of the All Whites and Ford Football Ferns. Read in full at https://lnkd.in/eU9QBgMq

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⚽️ Morning Snapshot 👔 David Hopkinson has been appointed as Newcastle United Football Club's new CEO, succeeding Darren Eales. 👔 Daniel Levy has stepped down as Tottenham Hotspur Football Club's executive chairman with immediate effect. In his place, Peter Charrington will assume the newly created role of non-executive chairman. 🤝 FC Internazionale Milano have confirmed the extension of their partnership with Ria Money Transfer until the end of the 2026/27 season. 🤝 Both Liverpool Football Club and LALIGA have unveiled new partnerships with Haier, a global supplier of household appliances. 🤝 Wolves have prolonged their collaboration with NEO (getneo.com), who remain the club’s official foreign currency exchange partner. 🤝 Getafe C.F., S.A.D. have secured a new sponsorship agreement with Mapei Spain S.A.U., who become the club’s official sponsor for the next three seasons. 🤝 AS Monaco have entered into a collaboration with Gemini Sports AI, an AI solutions provider, to enhance their match analysis and recruitment processes. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

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