“Sophie's a brilliant marketer who brings both strong strategic chops and creative strengths to the table. She's a force. When we worked together at Calm, she was an incredible partner from day one. She's hyper results-focused, and as the first international marketing leader at Calm, she was diligent in designing a series of well-calibrated tests in collaboration with our XFN partners that laid the foundation for larger, more impactful initiatives down the road. She's data-driven and relentless in her pursuit of driving impact. She was also a key leader in driving forward challenging conversations around the right balance of performance and brand marketing and exhibited clarity, foresight, and a clear understanding of the various teams' goals and needs. Her ability to engage with leadership and navigate complex discussions is a testament to her leadership. She's also an A+ human, bringing a level of emotional intelligence and empathy that's rarely found in the workplace. She created an inclusive, supportive work environment, and is one of the strongest team players I've had the pleasure of working with. I'm jealous of whoever gets to work with Sophie next!”
Sophie Young
Greater London, England, United Kingdom
1K followers
500+ connections
About
Senior marketing leader with 15+ years of experience driving brand and audience growth…
Activity
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I haven’t posted in a while, but I wanted to share just one of the things I’ve been up to during my creative break. After wrapping up nearly 10 years…
I haven’t posted in a while, but I wanted to share just one of the things I’ve been up to during my creative break. After wrapping up nearly 10 years…
Liked by Sophie Young
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That’s a wrap! 🎬 After 6.5 incredible years at Hasbro / Entertainment One, I’ve officially exited the building (and yes, Business Manager too) ☺️…
That’s a wrap! 🎬 After 6.5 incredible years at Hasbro / Entertainment One, I’ve officially exited the building (and yes, Business Manager too) ☺️…
Liked by Sophie Young
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Thrilled to be recognized in Marketing Week’s Top 100 2025 At Revolut, Marketing is about more than campaigns – it’s about building a brand that…
Thrilled to be recognized in Marketing Week’s Top 100 2025 At Revolut, Marketing is about more than campaigns – it’s about building a brand that…
Liked by Sophie Young
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If this kind of gloriously unhinged marketing gets you excited, I’ve got a role for you. Duolingo Head of Community. Yes, in London (Soho) ... or…
If this kind of gloriously unhinged marketing gets you excited, I’ve got a role for you. Duolingo Head of Community. Yes, in London (Soho) ... or…
Liked by Sophie Young
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It's been an absolute honour to work with Great Ormond Street Hospital Charity on this campaign which has just gone live today... We know that a…
It's been an absolute honour to work with Great Ormond Street Hospital Charity on this campaign which has just gone live today... We know that a…
Liked by Sophie Young
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McDonald’s MONOPOLY Game is back in the U.S., and MONOPOLY GO! is rolling into the legendary program this year with luxury prizes! Big congrats to…
McDonald’s MONOPOLY Game is back in the U.S., and MONOPOLY GO! is rolling into the legendary program this year with luxury prizes! Big congrats to…
Liked by Sophie Young
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How you like that? Scopely is Variety's "Billion Dollar Brand" of the year! 👏 It's always great to see your story in print 🗞️ Congrats to our…
How you like that? Scopely is Variety's "Billion Dollar Brand" of the year! 👏 It's always great to see your story in print 🗞️ Congrats to our…
Liked by Sophie Young
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Last weekend, MONOPOLY GO! debuted its first-ever festival, #DoughFest — and what a festivous it was! 🎉 As our biggest MGO! community event yet…
Last weekend, MONOPOLY GO! debuted its first-ever festival, #DoughFest — and what a festivous it was! 🎉 As our biggest MGO! community event yet…
Liked by Sophie Young
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Yesterday was one of those special days at the office. 📸 Hung out with our brilliant comms director and my personal hype man, Mark Ward . 🏆…
Yesterday was one of those special days at the office. 📸 Hung out with our brilliant comms director and my personal hype man, Mark Ward . 🏆…
Liked by Sophie Young
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Monopoly GO! couldn't be more thrilled to be a part of this exciting moment at McDonald's! More to come 10.06! 🎩
Monopoly GO! couldn't be more thrilled to be a part of this exciting moment at McDonald's! More to come 10.06! 🎩
Liked by Sophie Young
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Last week, I wrote about bouncing back. Shame. Doubt. Rebuilding belief. This week, I step into a new chapter as Neverland Creative’s first Chief…
Last week, I wrote about bouncing back. Shame. Doubt. Rebuilding belief. This week, I step into a new chapter as Neverland Creative’s first Chief…
Liked by Sophie Young
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Working on Bluey has brought amazing opportunities to work with phenomenal brands. It was such a privilege to work across this range with the…
Working on Bluey has brought amazing opportunities to work with phenomenal brands. It was such a privilege to work across this range with the…
Liked by Sophie Young
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The Fantastic Four have entered the battlefield in MARVEL Strike Force, and we brought them to life like never before. To celebrate their arrival…
The Fantastic Four have entered the battlefield in MARVEL Strike Force, and we brought them to life like never before. To celebrate their arrival…
Liked by Sophie Young
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It’s now official, we’ve inaugurated our new Scopely Barcelona hub! ✨ Yesterday was a huge day for Scopely Barcelona, for me personally, and for…
It’s now official, we’ve inaugurated our new Scopely Barcelona hub! ✨ Yesterday was a huge day for Scopely Barcelona, for me personally, and for…
Liked by Sophie Young
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Jon Evans
HOW TO MAKE YOUR ADVERTISING PROFITABLE If you want to know what makes advertising profitable then read on ... At Cannes this year we released 'The Creative Multiplier' which was an enormous study led by Andrew Tindall combining the System1 data and Effie Worldwide to try and understand what drives brand and business results There are a lot of insights but 3 things emerge as the essential elements 👉 EMOTION - further evidence that generating an emotional response in your audience is essential to success. Don't be dull. As Orlando Wood describes it you need to be Showman not a Salesman 👉 FLUENT - you need to be remembered and leverage your brand's distinctive assets as much as possible. This isn't about your logo but using all the different elements like sound, pack, characters etc 👉 TIME - Creative compounds over time as your audience become familiar with it. As Mark Ritson told the audience at Cannes "you are all taking your cakes out too early" The Chart below is the summary in report and sums it up nicely See how much more likely you are to generate profit by being emotional, fluent and consistent We are running a webinar where Mark will be sharing all the highlights from the Cannes presentation including Beers & Bears Sign up here https://lnkd.in/eWFX-NtG
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Bill Young
3 of the TOP 5 "Preferred Ad Platforms" by CONSUMERS...are Amazon properties. Yet...you will find ZERO of these 3 in the top 5 Ad Platforms when ranked by marketers. Let's dig in... Yesterday, it was reported that Kantar did a global study of the media landscape - their "Media Reactions" report for 2025... They surveyed 21,000 consumers and about 1,000 senior marketers. It revealed a pretty astounding gap between what customers want, and what marketers give them...or maybe more to the point, where they give it to them. In fact, the 2025 list of preferred ad platforms, as defined by marketers...is exactly the same as the 2024 list: YouTube Instagram Google Netflix Spotify ...no changes. ...not keeping up with the market. The same list, when polling consumers though, saw some very interesting movement: 1. Amazon (no change...still top dog) 2. Snapchat (up 4 spots) 3. TikTok (...down 2 spots) 4. Twitch (new to the top 5) 5. Prime Video (new to the top 5) The CampaignLive article (linked in chat below) mentions that Twitter, for the third year in a row, appears at the bottom of the marketer's list. "One year after Elon Musk sued brands for pulling their investment in the platform, things haven’t improved. A net 29% of marketers plan to decrease their spend on X next year, and nearly one in eight intend to pull their investment entirely. Having failed to make progress on content moderation, marketers have ranked X last among all global brands for trust for the third year in a row." - Gonca Bubani (Global Director of Media, Kantar) Also notable...the number of respondents who claimed to be "generally receptive to advertising" rose from 47% to 57% (the first time it's been a majority of consumers, btw). Twitch in particular should see an uptick, as 61% of marketers said they plan to increase their spend on creator and influencer content next year. So...uh...you know...check us out, marketers. No one is creating cooler programs for brand partners than Twitch & Amazon Ads. This uncharacteristically salesy and unfunny post is brought to you by: - Losing in both of my fantasy football leagues this weekend. - Coming to terms with my dampening dexterity due to Silksong. - Not making the cut for the rapture. - Being the only one to fill the coffee pots around here...
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