This Girl Can

"When I hit my late 40s, perimenopause really smacked me in the face... Women are told by society not to make this phase of their lives a big deal. But it is a big deal when so much is changing in your body! With perimenopause, I feel my body seizing up if I don’t move." - Amanda We repeatedly hear from our community how much exercise can ease some symptoms and want to continue to challenge the stigma so women know they are not alone. How are you supporting women during the menopause? #WorldMenopauseDay

Missed our last #ThisGirlCan webinar? Now you can watch it back! Sign up to our Campaign Hub and watch our latest webinar where we talked about: 📋 Our strategy 👋 Introduced you to the women who will feature in our ads 🤩 Shared all our brand-new creative 🤝 How we can continue to work together to ensure that no woman is left behind. Watch now: https://bit.ly/4ifHv5D

Our research showed that, despite women making up half the population, they remain underrepresented. We found: Out of 8,559 women pictured: - 56 featured Black women - 61 featured South Asian women. This is less than 1.5% combined - it's shocking and we want to change that. We've added more rights-free images of everyday women getting active in ways that suit them in all their sweaty, jiggling glory! Sign up to ur Campaign Hub to access the full range: https://bit.ly/48AavE9

Our TV advert showcases women moving in ways that reflect their real lives - but what about our music? 🎵 Hear from singer, MORGAN, and composer Amy McKnight about what they wanted to bring through in the reimagining of the BodyRockers’ iconic track "I Like the Way" to "We Like the Way You Move". 🎤

It's World Mental Health Day 💚 Any movement, from a quick 5-minute walk down the road to a quick home yoga session to can alleviate any feelings of tension and stress. It may not take it away completely, but it can still have a positive impact on your mental wellbeing.

📸 Our research found that only 40% of sporting images from across the country feature women - however, women of colour, pregnant women, women with visible disabilities and older women are even less represented. Dive more into the stats and what our latest advert is aiming to do to make sure no woman is left behind. ⬇️

📊 Data from Sport England reveals that Black women: - Would feel more welcome if they had help with equipment (30%) - For there to be staff who understand their needs (27%) - If there were family-friendly classes (26%) - If there were classes with music from Black culture (22%). Read about how our latest ad campaign is helping champion Black women in sport and exercise ⬇️

A month on from our launch event, have a look back at our electric occasion and soak up the vibe. ✨ Hear from the incredible TGC Collective including Creative Director Sachini Imbuldeniya, our Film Director Priya Ahluwalia, and Kate Peers, our Strategic Lead of Campaigns, on the background that led to the creation of the latest #ThisGirlCan advert.

"Meaningful male allyship is needed to ensure safety and equality", says Chris Boardman, Chair for Sport England. Read the full article: https://bit.ly/4pTlUFh

"This year the theme for Black History Month is ‘Standing Firm in Power and Pride’, highlighting the resilience and contributions of the Black community, and I am reminded that movement has long been a form of resistance, survival and celebration for Black people." Tasha Thompson, founder of Black Girls Do Run UK and a member of our inaugural Black Women’s Advisory Panel, talks about the power of movement and why representation matters. ⬇️