Balancing Revenue and UX: How Jasper Liu Fine-Tunes Yield at Daily Mail
Jasper Liu landed an entry-level analyst position at the Daily Mail in 2022 and he’s leveled up to a senior analyst role shaping the publisher’s programmatic strategy.
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Yield Management
When the Floor Isn’t the Floor: Ad Tech’s Transparency Problem
Floor pricing in ad tech isn’t as simple as it seems. Dive into why transparency around dynamic floors matters, what’s driving SSP practices, and how publishers and buyers can reclaim clarity in the auction.
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2025’s Top 5 Media Publisher Trends: The New Era of Product-minded Publishers
Publishers are navigating a pivotal year in 2025, where the demands for diversified revenue streams collide with the unwavering commitment to editorial excellence. The industry is rapidly evolving, and publishers are rethinking their strategies to stay competitive. Five transformative trends are set to shape the future of media: innovative content…
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The Best AdMonsters Decoders of 2024: 8 Essential Explainers to Power Up Your Ad Tech Know-How
Picture your Slack channels lighting up faster than a Kendrick Lamar Drake diss-track drop—and each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? We’ve got your cure. Welcome to our annual roundup of 2024’s must-read AdMonsters Decoders—a.k.a. your one-stop shop for “What Is,”…
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The Untapped Opportunity of Unaddressable Inventory
Discover how publishers can turn unaddressable inventory into a revenue goldmine. Digiseg CEO, Søren H. Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world.
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The Great Data Smackdown: Buy Side vs. Sell Side Strategies Collide
With the buy and sell sides constantly vying for the upper hand on data strategies, it can be hard to find common ground. In a heated debate at AdMonsters PubForum Scottsdale, representatives from each camp took the gloves off, trading blows over transparency, identity, and creative optimization.
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Publisher Hedged Gardens Drive Higher Value for Audiences and Advertisers
If they manage the next year well, publishers could emerge with more control over their business, stronger relationships with readers, and better deals with advertisers. Success lies in their ability to create hedged gardens, not the logged-in, ubiquitous worlds of Amazon, Google, or Meta, but differentiated by unique content, audiences,…
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Mastering the Curator Ecosystem: A Publisher’s Guide to Success
Curators play a growing role in the ad ecosystem, but what does that mean for publishers? Jeremy Gan, SVP of Revenue & Data Operations at Daily Mail, breaks down how curators operate, their financial models, and the challenges publishers face in maximizing their revenue while maintaining control over their inventory.
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Announcing the AdMonsters Dream Team: Nominations Now Open for the Inaugural Fantasy League of Ad Tech All-Stars
AdMonsters is thrilled to unveil the launch of the AdMonsters DreamTeam, an exclusive opportunity to shine the spotlight on the brilliant minds and visionary leaders within the realm of ad operations and revenue optimization.
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What Is Dynamic Flooring?
Continuously establishing the right CPM floors to earn the highest revenue for your ad inventory without sacrificing fill rate is simply impossible to do manually. But it is possible to automate through dynamic flooring.
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