ChapStick Taps Croud and Born Social to Revive Its Brand for Gen Z
ChapStick has appointed two agencies to revamp its iconic brand for a new generation. Croud and Born Social will manage ChapStick’s U.S. social media business after a competitive review, with [...]
H&R Block Consolidates Social and Media With VaynerMedia
VaynerMedia has been named H&R Block’s social and media agency of record, expanding a relationship that began with organic social in 2024.
Stanley Steemer Taps Havas Chicago to Reintroduce an Icon
Stanley Steemer has appointed Havas Chicago as its first creative agency of record under new marketing head Andrew Schneider, who plans to modernize the $61 million brand with a fall [...]
WPP Media Snatches Mastercard’s $180M Global Media Account From Carat
Mastercard has selected WPP Media to lead global media strategy, planning, and buying across more than 70 international markets, ending its 10-year relationship with incumbent Carat after a competitive review. [...]
Exverus Snags Habit Burger & Grill Media AOR From Publicis
Exverus Media has been named U.S. media agency of record for The Habit Burger Grill after an eight-week review, replacing Publicis’ Connect, as the Yum! Brands-owned chain looks to boost [...]
Rocket Companies Appoints Viral Nation as its First Social Media AOR
Platforms and creators will be central in the brand's mission to engage and educate homebuyers.
OpenAI Names PHD Global Media AOR As It Ramps Up Advertising
OpenAI has named Omnicom’s PHD as its global media agency of record as the company ramps up paid advertising efforts, including its first Super Bowl ad and a student-focused campaign [...]
Rhone Names First Media AOR to Fuel Womenswear and Wellness Expansion
The activewear brand will work with Kepler Group to support ecommerce and retail growth
Pizza Chain Hungry Howie’s Names Gravity Global as AOR
Hungry Howie’s has named Gravity Global its first full-service AOR, consolidating creative, media, and strategy under one agency for the first time.
Stagwell Wins Heaven Hill Spirits’ Integrated Account
Heaven Hill Brands has named MONO and Assembly as agencies of record for a 10-brand spirits portfolio following a competitive review.
Horizon Takes Over Media Buying for Dave’s Hot Chicken After $1B Sale
Dave’s Hot Chicken previously worked with Initiative but launched a review after organizational changes at the agency signaled the need for a better long-term partner.
Behind OtterBox’s Gen Z Brand Refresh From New Agency Digitas
OtterBox has named Digitas its new global creative AOR and launched the Made for Yes platform to reposition the brand for Gen Z.
LVMH Moves Portion of European Media Business From Publicis to Havas
LVMH is shifting part of its European media account from Publicis to Havas, while maintaining its U.S. partnership with Publicis.
Gut Named Havaianas’ First Global Agency of Record
Havaianas has appointed GUT as its first-ever global creative agency of record, as the brand aims to expand its presence beyond Brazil and into global lifestyle territory.
Publicis Takes Mars’ $1.7 Billion Media Account From WPP
The French ad network will handle media duties, while IPG takes PR.