News and articles about AI in the ad industry.

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AI Agents Are Poised to Disrupt Commerce. View this Startup’s Pitch Deck to Help Brands Adapt

OpenAI, Google, and Walmart are rolling out their own AI agents that carry out tasks on behalf of humans.

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Google Brings Ads to AI Mode

Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to handle more nuanced or complex questions than AI [...]

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Google Unleashes Autonomous AI Agents for Marketers

The new tools come as the company is battling the U.S. Department of Justice in two landmark antitrust rulings.

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Sergey Brin Makes Surprise Appearance At Google’s Developer Conference

Brin joined DeepMind Founder Demis Hassabis to hash out the future of AI onstage at Google I/O this week.

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Google’s AI Mode Gets Smarter With Deep Search, Agentic, and Shopping Tools

The changes are designed to improve AI-generated search.

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View the Pitch Deck that Won this AI firm $5.5M to Move Budgets from Meta to CTV

The deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation.

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Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI 

Upscale uses OpenAI's Whisper, Google's Gemini, and Eleven Labs to create and targeting ads on streaming TV.

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OpenAI Hires Instacart CEO Fidji Simo as Head of Applications

Simo, who’s expected to depart Instacart in the coming months, will report directly to Altman.

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AI Upgrades Come to Search Ad Campaigns With Google’s New AI Max

AI-powered keyword- and creative asset-matching features are coming to Google Search campaigns via the new AI Max suite.

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Google Debuts New AI Tools and a Retail Media Solution in DV360

The tech behemoth unveiled updates to DV360 campaigns at its NewFront event.

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Tariffs Test Big Tech: Apple, Amazon, and Meta Brace for Costly Disruption

In Q1 earnings calls, CEOs reveal how they’re adjusting strategies and managing cost hikes through 2025.

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TurboTax Quietly Starts Advertising on Perplexity

The company has positioned advertising as the most viable path to scalable growth.

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View this AI Firm’s Pitch Deck that Raised $5.8M to Automate Rote Adtech Tasks for Publishers

Swivel has signed 10 publishers, mostly in the connected TV space, in the last year.