Portrait of Alison Weissbrot

Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously editor in chief of Campaign US and spent nearly five years at AdExchanger covering agencies and convergent TV. She is based in New York.

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The Gen Z-Millennial Brand Divide

Adspeak

From condoms to Costco, the two generations marketers are obsessed with have diverging opinions on which brands they trust most.

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GM Pops the Hood On Its AI Marketing Transformation

Brands

When General Motors (GM) kicked off a marketing overhaul in early 2024, the team quickly zeroed in on one thing: AI had to be at the center, driving a transformation [...]

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Super Bowl 60 Ad Tracker: Complete List of 2026 Super Bowl Commercials

The Super Bowl 60 ad tracker shows ongoing updates of the latest 2026 Big Game commercials.

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NBA Chief Marketer Tammy Henault to Depart

NBA chief marketing officer Tammy Henault is leaving the league after three years.

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Laurent Ezekiel Takes Top Job at Ogilvy as Devika Bulchandani Moves to WPP

WPP named Ogilvy global CEO Devika Bulchandani as chief operating officer, while Laurent Ezekiel will become executive sponsor for WPP Open X.

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OMD’s New COO Is Rethinking the Role for a Changing Ad World

Chief operating officers typically oversee the day-to-day operations of a business, and they are responsible for creating processes and ways of working that lead to efficiencies and support growth. But [...]

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5 Challenges Facing New WPP CEO Cindy Rose

Agencies

From a lack of strategy to the sinking stock price, the former Microsoft exec has her work cut out for her.

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BETC Takes Luxury Network Maison Global

Agencies

The move brings together offices in New York, Paris, and Shanghai.

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