Mark Stenberg
Mark Stenberg is Adweek's senior media reporter covering the business of digital and print media and publishers, including their advertising, marketing and editorial strategies. Before joining Adweek Mark was a reporter for Business Insider.
The Arena Group Quietly Settles Sports Illustrated Lawsuit
The discreet resolution marks a departure from the public gamesmanship that accompanied the legal battle.
Business Insider Lays Off 21% of Staff, Citing ‘Traffic Sensitivity’
The Axel Springer-owned property is restructuring to prepare for a media landscape reshaped by artificial intelligence.
Sharpening Its Edge, Prime Video Quietly Rolls Out Show-Level Ad-Reporting
Just a year after launching ads, the streaming service is offering marketers an unprecedented level of show-level data.
Food52 Cofounder Amanda Hesser Steps Down
Hesser co-founded Food52 16 years ago alongside Merrill Stubbs, reinventing food media for the digital age.
Dozens of Premium Publishers Join Adelaide’s New ‘AU Ecosystem’
The attention metric vendor Adelaide unveiled a new marketplace, called the AU Ecosystem, with more than 40 sell-side participants.
Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities
Amazon's AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.
Industry Vet Rob Wheeler Launches ATM, Spotlighting ‘The Business Of Advertising’
The new media company will give Wheeler an opportunity to approach business-to-business storytelling from a more collaborative approach.
Dark Times at The Los Angeles Times
In this week's episode of Adspeak, senior media reporter Mark Stenberg unpacks why The Los Angeles Times lost $50 million last year.
The Wall Street Journal Adds 2 More Paid Membership Programs, Driving Reader Revenue
The publisher is expanding its investment in its membership councils, whose annual dues are a hefty source of reader revenue.
Discord and Substack Say Niche Communities Are the Future of Platform Media
At Social Media Week, the firms positioned their tightly knit communities as leading forums for audience engagement.