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Microsoft is blurring the line between search and shopping with new AI-powered ads in its generative AI chatbot, Copilot.
It unveiled several AI ad formats and tools today at its Advertising Accelerate event in the Dominican Republic, including Showroom Ads, an interactive split-screen experience that mimics in-store guidance, and branded AI agents that let brands engage directly in Copilot responses. It also introduced an “ad voice” feature to explain why certain ads appear in response to queries. Currently, Copilot ads are live in English, French, and German, with Spanish and Japanese set to launch this month.
