RPA CEO Pete Imwalle Steps Down After 32 Years; Jim Helberg Named Successor
RPA CEO Pete Imwalle is stepping down after 32 years, with chief media officer Jim Helberg stepping into the top role.
The One Show Launches Indies Discipline to Spotlight Independent Agencies
The One Show is launching a new competition to give independent agencies a dedicated stage to compete globally, aiming to level the playing field against holding company networks.
Arthur Sadoun Says AI Shift Doesn’t Need to be Ad Industry’s ‘Kodak Moment’
CEO says 73% of Publicis' operating model is now 'AI-powered.'
AI Momentum Spurs Another 2025 Forecast Upgrade for Publicis
Clients' appetite for Groupe's tech drove 5.7% organic growth in Q3.
How Zohran Mamdani’s Viral Campaign Is Rewriting the Rules of Political Advertising
The creative duo behind Zohran Mamdani's viral campaign explained why storytelling—not slogans—is reshaping advocacy.
Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.
At Advertising Week, WPP and Assembly leaders outlined how they’re operationalizing AI across media and creative teams.
North America CEO Sharb Farjami Exits WPP Media
Sharb Farjami, CEO of WPP Media North America, is leaving the company, according to a staff memo obtained by ADWEEK.Brian Lesser, CEO of WPP Media globally, will take on direct [...]
VML’s Jon Cook Finds Serenity on the Hiking Trail
The agency network's global CEO spends his weekends in the Rocky Mountains and beyond.
Former Ford and Ebay CMO Joins Publicis to Lead Sports Practice
Publicis Groupe has appointed marketing veteran Suzy Deering as CEO of Publicis Sports.
Edelman Eyes AI Opportunity Amid Leadership Shift
Edelman announced an executive leadership shuffle as the independent PR firm looks to capitalize on major shifts in media and marketing—and compete more directly for marketing budgets. Longtime company veteran [...]
Manifest And Aisle Rocket Join Forces to Take On the Forgotten Middle
Content agency Manifest is merging with sister agency Aisle Rocket, forming a mid-sized independent with hubs in New York, Phoenix, Chicago, Boston, and Washington, D.C., the company told ADWEEK.Both agencies [...]
Gravity Global’s New CEO Bets on Scale Without the Hold Co Baggage
Gravity Global has promoted Jose Lozano to CEO, tasking him with steering the independent network through globalization and AI adoption after 12 acquisitions and years of rapid growth.
EXCLUSIVE: Momentum Worldwide’s Chief AI Officer Exits For Startup
Jason Snyder’s exit comes as FTC locked in the $13.6 billion Omnicom-IPG deal last month
Publicis Taps Deepti Velury to Lead Production, Debuts ‘Leona’ AI Engine
As AI reshapes the production business, Publicis Groupe is putting it at the center.The holding company told ADWEEK it has appointed Deepti Velury as global CEO of production, a new [...]
Horizon Global Has Big Ambitions, But a Lot of Catching Up To Do
When Havas and Horizon Media launched Horizon Global on Monday, an independent joint venture between the two rival agency groups, it was a sign of the times.The tie-up underscores the [...]
IPG Wins Bayer’s $720M Global Consumer Health Account
Interpublic Group (IPG) has been named global creative, production, and media partner for Bayer’s Consumer Health division, leading marketing for brands including Aspirin, Claritin, and Alka-Seltzer, the companies told ADWEEK.The [...]