Ad Tech Industry News
The Trade Desk Returns to Form, Growing 25% YoY
Two-thirds of clients use its core platform Kokai, with the bulk of spend running through it.
Google Open to Sharing Real-Time Bids With Rivals, But Rejects Breakup
The tech giant faces a Sept. 22 remedies trial over a partial monopoly in its adtech stack.
Here’s Where Google Did (And Didn’t) Exercise Monopoly Power
There is a huge gap in U.S. law—there are virtually no rules for how companies should behave in the digital advertising marketplace.
Yahoo’s First Ad Campaign for Its DSP Touts Winning 90% of Tests Against Rivals
The push targets Fortune 500 advertisers, and current customers include Kroger, Arby’s owner Inspire Brands, and Planet Fitness.
Michael Kassan Joins AI Adtech Firm Cognitiv’s Board of Directors
Kassan is widely known as one of the ad industry’s key connectors, responsible for originating countless successful partnerships over the decades.
Google’s Antitrust Ruling Will Bring Competition From Walled Gardens to Open Fields
Even though focus has been primarily placed on the publisher side of the business, it’s advertisers who stand to gain the most from this new era.
Dismantling Google Will Not Fix the Adtech Ecosystem
While it may be true Google that took anticompetitive actions to achieve its dominant position, reversing those actions will not simply improve the overall market.
What Will a Diminished Google Presence Mean for the Advertising Ecosystem?
If Google hoped that the second Trump administration would offer a reprieve, it must now be feeling pretty disappointed.
DoubleVerify Threatens to Sue Adtech Watchdog Check My Ads For Alleged Defamation
A lawyer for the ad verification vendor said that adtech watchdog Check My Ads should prepare for litigation concerning alleged “defamatory statements” made about DoubleVerify in response to a March [...]
Two Lawsuits Allege The Trade Desk Secretly Violates Consumer Privacy Laws
The adtech company faces new legal challenges over its use of consumers' personal information.
The Trade Desk’s OpenPath Fuels 15% Revenue Growth for Gaming Platform Overwolf
Since being on OpenPath, two major advertisers have struck more strategic buys with the gaming platform.
Spotify Opens the Programmatic Floodgates with Ad Exchange Launch
At its annual Advance event, the audio giant leaned into automation, AI creative tools, and performance measurement.
Former Kubient CEO Paul Roberts Sentenced to Prison for Securities Fraud
Adtech exec Paul Roberts has been sentenced to prison time after admitting he carried out a scheme to artificially inflate Kubient’s revenue numbers.
The Rise of Agentic AI Could Be a Return to Form for the Internet
When the core purpose is no longer being a sales portal, you want a website that powerfully engages the actual humans who are visiting it.
Scope3 Takes on IAS, DoubleVerify With Custom AI Agents for Brand Safety
Scope3 has debuted customizable AI agents for brand safety and suitability able to assess individual pieces of content on a page in real time.
T-Mobile Snags Location-Based Ad Firm Blis for $175M, Boosting Adtech Stack
T-Mobile moves to expand its growing adtech business with two new acquisitions.
