Soccer’s momentum in the U.S. is accelerating—and for brand advertisers, the time to act is now. As participation and fandom continue to rise leading into 2026, brands that plan early and invest authentically will be best positioned to drive scalable, brand-safe growth.
Join leaders from e.l.f. Beauty, Footballco, and TeamSnap as they explore how today’s marketers are leveraging grassroots soccer, purpose-driven partnerships, and cultural alignment to build meaningful connections with families and communities. In this session, we’ll discuss why early planning matters, how youth sports unlock high-impact engagement, and what it takes to turn soccer’s growing momentum into long-term brand success.
Key Takeaways:
- Why early planning matters: Learn how leading brands are positioning themselves to maximize soccer’s rise in the U.S. ahead of 2026.
- How grassroots soccer creates authentic, high-impact connections with families and local communities.
- How e.l.f. Beauty is using purpose-driven partnerships to build authenticity and cultural relevance.
- Turning momentum into growth: Gain insights from Footballco and TeamSnap on translating soccer’s momentum into scalable, brand-safe engagement.
See all upcoming ADWEEK webinars.
Speakers
Nicole McCormack
SVP & GM, Brand Solutions, TeamSnap
Patrick O’Keefe
Chief Integrated Marketing Officer, e.l.f. Beauty
Jason Wagenheim
CEO, Footballco
