Zuckerberg: Meta will build “personal superintelligence for everyone”
The CEO says the company’s new AI lab has “the highest talent density in the industry” and is preparing for a generational shift.
Mark Zuckerberg used Meta’s quarterly earnings call to lay out his most ambitious vision yet: building “personal superintelligence” that he says could transform Meta into the world’s leading frontier AI lab and redefine how billions of people interact with technology.
The Meta CEO described an aggressive plan to “front-load” investment in computing capacity to prepare for the early arrival of superintelligent AI, a theoretical milestone where machines outperform humans in most domains. “Some people think we’ll get there in a few years, others in five or seven,” Zuckerberg said. “I think it’s the right strategy to aggressively front-load building capacity so that we’re prepared for the most optimistic cases.”
Zuckerberg said Meta’s Superintelligence Labs, a unit formed earlier this year to centralize its AI research, now houses what he called the “highest talent density in the industry.” The group, he said, is training the company’s next generation of AI models and building an “industry-leading amount of compute” to power them.
The remarks mark a new phase in Meta’s evolution from social media conglomerate to AI infrastructure company. While Microsoft and Google have drawn headlines for their partnerships and models, Zuckerberg made clear that Meta intends to compete at the frontier, investing “hundreds of billions” in data centers and chips to support the next wave of AI development.
Zuckerberg’s framing of Meta’s AI work as a global good stood out. “Our approach of advancing open-source AI means that when Meta innovates, everyone benefits,” he said. “Building personal superintelligence for everyone, delivering the app experiences and computing devices that will improve the lives of billions of people around the world.”
Still, the strategy is costly. Meta forecast “notably larger” capital expenses next year as it scales up data center construction, pushing its 2025 spending guidance to as much as $72 billion.
Zuckerberg acknowledged the tension but said the upside was worth it. “If superintelligence arrives sooner, we’ll be ideally positioned for a generational paradigm shift,” he said. “If it takes longer, we’ll use the extra compute to accelerate our core business.”
He also hinted at how Meta’s frontier models could integrate across its platforms. The company is working to unify its three major AI systems, which power ads, content recommendations, and engagement across Facebook, Instagram, and Threads, into a single, more intelligent architecture. “Every day, people have more than a billion active threads with businesses across our messaging platforms,” he said. “Our business AIs will enable tens of millions of businesses to scale these conversations and improve their sales at low cost.”
Zuckerberg pointed to the company’s rapid productization of AI tools such as “Vibes,” Meta’s next-generation content creation system, and its AI-powered glasses collaboration with Ray-Ban and Oakley as early glimpses of what “personal superintelligence” could look like in practice.
“This is an area where we are clearly leading and have a huge opportunity ahead,” he said. “If we deliver even a fraction of the opportunity ahead for our existing apps and new experiences, then the next few years will be the most exciting period in our history.”
