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    Best Deals on SUVs You Can Buy Right Now

    Consumer Reports has combed through national deals to find the best ones on good, safe, and reliable models

    2025 Mazda CX-50 front, driving
    Mazda CX-50
    Photo: Mazda

    The new-car market remains a high-stakes roller coaster. Yet despite tariffs, some models have notable discounts and others are holding tight to their sticker price or even commanding a premium.

    To identify the best deals on new SUVs, Consumer Reports’ analysts studied current national incentives to find models worth considering. To make sure the featured SUVs represent smart buys, we concentrated on models with a strong Overall Score, factoring in road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR’s car ratings.)

    Below, we highlight 10 SUVs from the 2025 model year that meet those stringent criteria and have incentives from Audi, Ford, Hyundai, Mazda, Mitsubishi, and Nissan.

    More on Buying a Car

    The nationwide incentives featured below are good on the highlighted vehicles until at least Sept. 2, 2025. The vehicles are listed in rank order by the percentage of potential savings off the manufacturer’s suggested retail price, which is 4 to 23 percent this month. (And yes, with electric vehicles, there may be additional savings through federal tax credits and other incentives before they expire Sept. 30, 2025.) Similar discounts can be found on other versions in addition to the specific trim and configuration that we spotlight. To focus on models most new-car shoppers might consider, we omitted some higher-end models—including the Audi Q7 and Volvo XC90—to keep the bottom line prices under $50,000.

    Although each model highlighted here has incentives, transaction data from our partner TrueCar shows that, on average, several were selling for about their sticker price last month and some for below sticker. This underscores the importance of being armed with the latest data and using it to negotiate or use a car-buying service. Of course, local supply and demand will influence how much a dealer is willing to bend on price.

    Detailed pricing information and complete ratings are available for all current vehicles on their respective model pages, linked to below.

    The list of best deals on SUVs is available to CR members. If you haven’t joined yet, become a member today!

    CR's Build & Buy Car Buying Service

    In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find a vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.

    Considering a Used Car?

    Browse CR’s used-car marketplace.

    Nissan Ariya: 23% Off

    Ford Escape: 15% Off

    Audi Q3: 10% Off

    Mitsubishi Outlander PHEV: 8% Off

    Hyundai Kona: 8% Off

    Ford Explorer: 7% Off

    Ford Escape PHEV: 7% Off

    Mazda CX-50: 5% Off

    Ford Bronco Sport: 5% Off

    Mazda CX-5: 4% Off


    Jeff S. Bartlett

    Jeff S. Bartlett is the managing editor for the autos team at Consumer Reports. He has been with CR since 2005. Previously, Jeff served as the online editorial director of Motor Trend for 11 years. Throughout his career, Jeff has driven thousands of cars, many on racetracks around the globe. Follow him on X: @JeffSBartlett