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A/B Testing Courses Online

Learn A/B testing to optimize web performance and marketing strategies. Understand statistical methods for experiment analysis.

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Explore the A/B Testing Course Catalog

  • C

    Coursera Project Network

    Create an A/B web page marketing test with Google Optimize

    Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    109 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Bayesian Statistics: Excel to Python A/B Testing

    Skills you'll gain: Bayesian Statistics, A/B Testing, Microsoft Excel, Statistical Modeling, Predictive Analytics, Statistical Methods, Data Analysis, Probability & Statistics, Decision Making, Health Informatics, Statistical Programming, Machine Learning, Markov Model

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Test and Behavior Driven Development

    Skills you'll gain: Test Driven Development (TDD), Gherkin (Scripting Language), Code Coverage, Behavior-Driven Development, Software Testing, Unit Testing, Test Automation, Test Case, Test Data, Integration Testing, Restful API, Microservices

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera Project Network

    Usability Testing with Hotjar

    Skills you'll gain: Usability Testing, Usability, Test Tools, Interaction Design, Human Computer Interaction, Test Planning, User Research, Product Development, Web Analytics and SEO

    4.3
    Rating, 4.3 out of 5 stars
    ·
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Business Applications of Hypothesis Testing and Confidence Interval Estimation

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Sample Size Determination, Statistical Inference, Estimation, Statistics, Probability & Statistics, Sampling (Statistics), Statistical Analysis, Microsoft Excel, Excel Formulas, Data Analysis, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Statistical Analysis and Advanced Techniques

    Skills you'll gain: Regression Analysis, Statistical Analysis, Time Series Analysis and Forecasting, R Programming, Statistical Hypothesis Testing, Probability & Statistics, Statistical Modeling, Statistical Methods, Predictive Modeling, Generative AI, Statistical Inference, Forecasting, Descriptive Statistics, Power BI

    Beginner · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Hypothesis Testing in Public Health

    Skills you'll gain: Statistical Hypothesis Testing, Biostatistics, Sampling (Statistics), Statistical Inference, Scientific Methods, Quantitative Research, Public Health

    4.8
    Rating, 4.8 out of 5 stars
    ·
    646 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    Introduction to Statistical Analysis: Hypothesis Testing

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, SAS (Software), Regression Analysis, Exploratory Data Analysis, Statistical Methods, Probability & Statistics, Statistical Modeling, Plot (Graphics), Data Literacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    170 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera Instructor Network

    Advanced Cypress Testing

    Skills you'll gain: Scenario Testing, Testability, Software Testing, Integration Testing, Test Case, Test Automation, Acceptance Testing, Test Tools, Regression Testing, Test Planning, Test Execution Engine, Maintainability, Restful API, Security Testing, Test Data, Scalability, Debugging, Authentications, Compliance Reporting, Automation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Software Quality Assurance and Testing

    Skills you'll gain: Test Automation, Performance Testing, Software Quality Assurance, Security Testing, Regression Testing, User Acceptance Testing (UAT), Maintainability, Development Testing, Continuous Delivery, Code Review, Scalability, Automation, DevOps, Software Design, Technical Communication, Test Execution Engine, Application Programming Interface (API), Integration Testing, Waterfall Methodology, Agile Methodology

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Software Testing and Automation

    Skills you'll gain: Open Web Application Security Project (OWASP), Cucumber (Software), Software Testing, Selenium (Software), Gherkin (Scripting Language), JUnit, Verification And Validation, Test Automation, Unit Testing, Security Testing, Regression Testing, Test Case, Testability, Behavior-Driven Development, Code Coverage, Performance Testing, Development Testing, Test Planning, Acceptance Testing, Software Quality Assurance

    4.3
    Rating, 4.3 out of 5 stars
    ·
    981 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Advanced Penetration Testing with Kali Linux

    Skills you'll gain: Penetration Testing, Vulnerability Assessments, Cyber Security Assessment, Exploitation techniques, Malware Protection, Mobile Security, Cyber Operations, Scripting, Android (Operating System), Command-Line Interface, Authentications, Network Analysis, Automation, Virtual Environment

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular a/b testing courses

  • Create an A/B web page marketing test with Google Optimize: Coursera Project Network
  • Bayesian Statistics: Excel to Python A/B Testing: EDUCBA
  • Introduction to Test and Behavior Driven Development: IBM
  • Usability Testing with Hotjar: Coursera Project Network
  • Business Applications of Hypothesis Testing and Confidence Interval Estimation : Rice University
  • Statistical Analysis and Advanced Techniques: Microsoft
  • Hypothesis Testing in Public Health : Johns Hopkins University
  • Introduction to Statistical Analysis: Hypothesis Testing: SAS
  • Advanced Cypress Testing: Coursera Instructor Network
  • Software Quality Assurance and Testing: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Frequently Asked Questions about A B Testing

A/B testing, also known as split testing, is a method used to compare two versions of a webpage, app, or marketing campaign to determine which one performs better. It involves dividing the audience into two groups and showing each group a different variant (A or B) to analyze user behavior, engagement, and conversion rates. By measuring the impact of changes between the two versions, businesses can make data-driven decisions to optimize their strategies and achieve better outcomes.‎

To excel in A/B testing, it's beneficial to have a combination of technical and analytical skills. Some key skills to focus on include:

  • Statistical analysis: Understanding statistical concepts and hypothesis testing is essential for drawing meaningful conclusions from A/B test results.
  • Experimental design: Knowledge of experimental design principles helps in designing valid and reliable A/B tests.
  • Data analysis: Proficiency in data analysis using tools like Excel, Python, or R enables you to analyze and interpret test data accurately.
  • Web analytics: Familiarity with web analytics platforms such as Google Analytics allows you to track user behavior and measure key metrics.
  • Critical thinking: The ability to think critically and draw actionable insights from test results is crucial in making informed decisions.
  • Communication skills: Effectively communicating test results and recommendations to stakeholders is important for driving organizational change.‎

A/B testing skills are valuable in several job roles across industries, including:

  • Conversion Rate Optimization (CRO) Specialist
  • Data Analyst
  • Digital Marketing Analyst
  • UX/UI Designer
  • Product Manager
  • E-commerce Manager
  • Marketing Strategist
  • Growth Hacker
  • Web Analyst
  • Optimization Consultant These roles involve leveraging A/B testing techniques to improve user experiences, optimize marketing campaigns, and drive business growth.‎
  • Analytical mindset: A strong analytical approach and attention to detail are essential for designing effective tests and interpreting results accurately.
  • Curiosity and creativity: A/B testing requires constantly generating hypotheses, exploring different ideas, and seeking innovative solutions.
  • Problem-solving skills: Being able to identify pain points, formulate hypotheses, and find data-driven solutions is crucial in A/B testing.
  • Comfort with data: A comfort level with data analysis and statistical concepts is beneficial for drawing insights and making informed decisions.
  • Collaboration skills: A/B testing often involves working with cross-functional teams, requiring effective communication and collaboration.‎

Several topics are related to A/B testing that can further enhance your skills and knowledge. Some of these topics include:

  • Experimental design and statistical analysis
  • Multivariate testing
  • User experience (UX) design principles
  • Web analytics and data visualization
  • Customer behavior analysis
  • Conversion rate optimization (CRO) strategies
  • Digital marketing and advertising principles
  • Machine learning and predictive analytics
  • Data-driven decision-making
  • Ethical considerations in A/B testing‎

Online A/B Testing courses offer a convenient and flexible way to enhance your knowledge or learn new A/B Testing skills. Choose from a wide range of A/B Testing courses offered by top universities and industry leaders tailored to various skill levels.‎

When looking to enhance your workforce's skills in A/B Testing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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