DIGIDAY+ MEMBER EXCLUSIVES
Danone takes cues from pharma marketing as GLP-1 changes American appetites
Danone brand Oikos has begun to take hints from the healthcare and pharma industry’s approach to marketing.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
One year in: SEO lessons from publishers after Google’s AI Overviews
One year after the launch of Google’s generative AI search feature AI Overviews, publishers are recalibrating their SEO and referral traffic plans.
Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads
With AI-driven updates rolling out steadily and traffic patterns shifting, publishers are starting to plan for more zero-click searches.
Digiday+ Research: Publishers look to cash in on growing events revenue
Publishers are getting significantly more revenue from events in 2025, and they’re going to focus on growing that even further.
Marketing
Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty
Amid uncertainty, Rivian’s vp of marketing talks long-term planning.
Pharma marketers weigh economy and chance of TV ad ban during upfronts season
Pharma remains the last port in the storm for TV spending, but the sector’s moving to digital channels.
WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?
Belgium’s Court of Appeal’s ruling of the Transparency and Consent Framework is in. Here’s what actually happened, and what it means for Google, Amazon, IAB Europe, and everyone else.
Future of TV
An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli
Horizon Media’s president of global investment breaks down the state of play heading into this year’s upfront market.
Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases
While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming to be flat if not down compared to last year, the sports side of the upfront is another story.
Future of TV Briefing: The 2025 upfront preview
This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations.
Media Buying
Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web
Pundits believe Google’s antitrust remedies will produce a similar result; optimists eye opportunity for independents.
Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee
The NFL is everywhere across the video spectrum, and it’s leading the way for sports to be the centerpiece of upfront buying and selling.
Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race
Microsoft is closing Xandr Invest, a sign that of its increased focus on AI and a harbinger of further ad tech consolidation.
Annual research reports
Podcasts
Research
Ease post-vacation stress with tech solutions that streamline catch-up, from meeting summaries to task prioritization.
Ease post-vacation stress with tech solutions that streamline catch-up, from meeting summaries to task prioritization.
Paris Hilton, Ed Westwick, Chad Michael Murray, Rachel Bilson, Kelly Rowland, Hilary Duff, Mischa Barton, Gabrielle Union, Amanda Seyfried and Christina Milian. Other than being icons of the early aughts, what these celebrities have in common is that they’re all part of the viral Juicy Tube Kissing Web, a campaign launched by L’Oréal-owned Lancôme on May 15.
Paris Hilton, Ed Westwick, Chad Michael Murray, Rachel Bilson, Kelly Rowland, Hilary Duff, Mischa Barton, Gabrielle Union, Amanda Seyfried and Christina Milian. Other than being icons of the early aughts, what these celebrities have in common is that they’re all part of the viral Juicy Tube Kissing Web, a campaign launched by L’Oréal-owned Lancôme on May 15.
This week’s Modern Retail Podcast includes a discussion about the state of BNPL in light of Klarna’s latest earnings, and the sales of Dockers and The Vitamin Shoppe. Plus, Bansk Beauty’s Liran Golan stops by to chat supply chain.
This week’s Modern Retail Podcast includes a discussion about the state of BNPL in light of Klarna’s latest earnings, and the sales of Dockers and The Vitamin Shoppe. Plus, Bansk Beauty’s Liran Golan stops by to chat supply chain.