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What Is SEO? Tips And Tools To Improve Your Search Engine Optimization Fast!
By Glenn Ward
Rating: 3 out of 5 stars
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About this ebook
SEO, one of the subjects I write a lot about in my working life and have received good feedback and success. This book is born out of the fact that there is a lot out there written on the ever changing world of search engine optimization or SEO, from 'Dummies guides' to white papers. Not much however that targets the small to medium business with no tech savvy member of staff, or the large business marketing professional who's focus has never really been online despite very good marketing strategy as a core skill.
This book is designed to be to the point, offer step by step guides and address real questions that have arisen from real colleagues, bosses and also the digs into the details that have come up as concerns on international website builds.
This book is readable in a very short space of time and delivers results that you will start to see in weeks. Don't be fooled by the friendly emails you receive in your junk mail. SEO cannot be achieved overnight, it is executed systematically while monitoring success and/ or failure along the way... execute correctly and move forward, rush, try and do it all at once and you will move backwards!
LanguageEnglish
PublisherGlenn Ward
Release dateFeb 1, 2014
ISBN9781310998331
Author
Glenn Ward
I am a Digital Marketing manager dabbling for the first time in self-publishing. I had this text knocking about on my computer and thought it might be an interesting read for a couple of people so decided to commission a copy editor to make it readable and hopefully enjoyable.More to come
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Book preview
What Is SEO? Tips And Tools To Improve Your Search Engine Optimization Fast! - Glenn Ward
What is SEO? Tips and tools to improve your search engine optimization fast!
Glenn Ward
Copyright 2014
Smashwords Edition
Version 1.0.0
Table of Contents
Chapter 1 About this book
Chapter 2 Definition
Chapter 3 A basic concept
Chapter 4 Assessing and fixing technical page errors
Chapter 5 Keyword Research Process
Chapter 5.1 Initial research - Walk in a potential clients shoes
5.1.1 What does search have to say?
5.1.2 How do others think?
Chapter 5.2 Competitor analysis
5.2.1 Compare and contrast competitor offering
Chapter 5.3 Industry variations
5.3.1 Be aware that any given product might be surrounded by different language
5.3.2 Revisit and add
Chapter.5 Validation
5.4.1 Google trends
5.4.2 On site analytics
5.4.3 3rd party software
Chapter 5.5 PPC suggestions
Chapter 5.6 Findings
Chapter 6 Naming of images and files
Chapter 7 Site map submission
Chapter 8 Making changes to your content
Chapter 9 Getting impressions but no clicks?
Chapter 10 Conical tags
Chapter 1 About this book
What is SEO? Tips and tools to improve your search engine optimization fast!
SEO, one of the subjects I write a lot about in my working life and have received good feedback and success. This book is born out of the fact that there is a lot out there written on the ever changing world of search engine optimization or SEO, from 'Dummies guides' to white papers. Not much however that targets the small to medium business with no tech savvy member of staff, or the large business marketing
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