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The Ideafisher (Review and Analysis of Fisher's Book)
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The must-read summary of Marsh Fisher's book: "The Ideafisher: How to Land the Big Idea - and Other Secrets of Creativity in Business".
This complete summary of the ideas from Marsh Fisher's book "The Ideafisher" shows that creativity in business is the ability to come up with new and different ideas. Companies which develop new and original ideas will move forward, while those that develop me-too products will forever be doomed to compete in aggressive and marginal-value marketplaces. In this book, the author explains that creative thinking is not a random process and can be understood and applied consistently and rationally. This summary will teach you how the mind works so that you can work with the mind to come up with new creative ideas.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Ideafisher" and discover the key to creative thinking that will take your business to the next level.
This complete summary of the ideas from Marsh Fisher's book "The Ideafisher" shows that creativity in business is the ability to come up with new and different ideas. Companies which develop new and original ideas will move forward, while those that develop me-too products will forever be doomed to compete in aggressive and marginal-value marketplaces. In this book, the author explains that creative thinking is not a random process and can be understood and applied consistently and rationally. This summary will teach you how the mind works so that you can work with the mind to come up with new creative ideas.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Ideafisher" and discover the key to creative thinking that will take your business to the next level.
LanguageEnglish
PublisherBusiness Book Summaries
Release dateSep 29, 2014
ISBN9782511016619
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The Ideafisher (Review and Analysis of Fisher's Book) - BusinessNews Publishing
Book Presentation: The Ideafisher by Marsh Fisher
Book Abstract
Important Note About This Ebook
Summary of The Ideafisher (Marsh Fisher)
Part 1: Associational Thinking and Creativity in Business
Part 2: Associational Thinking Techniques
Technique # 1 - Word Bait
Technique #2 - Defining the Problem
Technique #3 - The Six Universal Questions
Technique #4 - Visualization
Technique #5 - Strategic Planning
Technique #6 - Speech Writing
Technique #7 - Modify and Evaluate
Book Presentation: The Ideafisher by Marsh Fisher
Book Abstract
MAIN IDEA
Creativity in business – an ability to come up with new and different ideas – is the real survival skill of the 1990s. Companies which develop new and original ideas will move forward, while those that develop me-too products will forever be doomed to compete in aggressive and marginal-value marketplaces.
Fortunately, creative thinking is not a random process. It can be understood and applied consistently and rationally. The heart of creative thinking lies in understanding how the mind works – in the principle of associational thinking, which states the mind stores information in clusters of closely related concepts and ideas. By understanding how the mind stores information, you then have the key on how best to recall ideas at will. Once you can recall ideas, you are then in a position to come up with new and unique combinations of previously unrelated concepts. You’ll also know how to harness the imagination effectively and efficiently, and how to create
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