The Pet Care Business Owner's Customer Loyalty Formula:5 Steps to Launch Your Mobile App in 60 Days or Less and Keep Your Customers Coming Back for More!

The Pet Care Business Owner's Customer Loyalty Formula

Title

Copyright

Dedication

Preface

Why I Wrote This Book

Chapter 1 - Pet Care Services Business Opportunity

State of the Pet Care Services Industry

Trends Driving Pet Industry Growth

The Time Is Now

Adopting Technology for Your Pet Care Business – You Can Do This!

Chapter 2 - My Story

My Story

Chapter 3 - The Customer Loyalty Formula

What Is Customer Loyalty?

The Big Reveal: The Business Mobile App Is The Customer Loyalty Formula

Key Features

Key Promises

How The Business Mobile App Delivers

Chapter 4 - The Data Is In: Your Customers Have Gone Mobile – And So Should You!

The Great Shift to Mobile

Apps Dominate Mobile … the Mobile Browser Swims in a Sea of Apps

Small Business Mobile Apps: 2017 Survey

What The Data Means to Your Business

Google’s ZMOT – Explains Your Virtual Storefront and Front Desk

Chapter 5 - What The Mobile App Can Do For Your Pet Care Services Business

The App’s Main Job: Provide An Awesome Customer Service Experience

The App’s Specific Jobs: There are at least 22 for the Pet Care Services Business!

Business Process Integration: Another 10 Jobs You Can Assign to Your Pet Care Services App

Chapter 6 - App Return on Investment (ROI): What and How to Measure

Establish the Value & Goals of the App for Your Pet Care Services Business

Methods to Measure Outcomes and ROI

Powerful Survey Method Delivered by the App to Assess App Success

Outcomes & Metrics to Measure – A Short List for Consideration

Role of App Marketing in Helping Deliver ROI

Some Remaining Words of Advice: Key Questions to Ask In Determining Your App Value Propositions and Goals

Chapter 7 - Getting Your App Done

Three Basic Approaches to App Development

Another Big Decision: Do It Yourself (DIY) or Have It Done For You (DFY)

What Does an App Cost?

How Much Time Does It Take from Design to Building and Going Live?

Chapter 8 - 5-Step Customer Loyalty Formula - Going Live With Your App

5-Step Customer Loyalty Formula (aka The Business Mobile App)

Step 1: What’s Working, What’s Not – Auditing Your Marketing, Customer Service & Customer Loyalty

Step 2: Setting Up Your Customer Loyalty Formula – Identifying Your App Goals

Step 3: Designing & Building Your App for Customer Engagement & An Awesome Customer Service Experience

Step 4: Getting Your App Approved & Going Live with Your Customers

Step 5: Managing Your App for Long-Term Customer Loyalty

Conclusion

Additional Resources

Mobile App Case Study

Customer Loyalty Programs for Small Businesses (SMB) - Using the Mobile App

Difference Between Apps and Mobile Websites

Mobile & Mobile App Terminology

Pet Care Services Business Mobile App – 6 Key Benefits

Pet Care Services Industry Resources

About Katy Fletcher

About Katy Fletcher

Guide

Cover

toc

Title

Title

The Pet Care Business Owner's Customer Loyalty Formula

5 Steps to Launch Your Mobile App in 60 Days or Less and Keep Your Customers Coming Back for More!

By: Katy Fletcher

-

Copyright

The Pet Care Business Owner's Customer Loyalty Formula -

5 Steps to Launch Your Mobile App in 60 days or Less and Keep Your Customers Coming Back for More!

© 2017 Katy Fletcher

ISBN:  978-0-9793851-1-7 (eBook 1st Edition)

ISBN:   978-0-9793851-2-4 (Paperback 6x9 1st Edition)

ISBN: 978-0-9793851-3-1 (Createspace)

ISBN: 978-0-9793851-4-8 (Smashwords)

ASIN: B01MUDV4GI

All rights reserved under all copyright conventions. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions and do not participate in or encourage electronic piracy of copyrightable materials. Your support of the author’s rights is appreciated.

Dedication

To my fabulous mentors along the way … new and old … who inspired me never to give up, to keep learning every day and take care of my customers!

Chuck Lauer

Damien Zamora

Mike Cooch

Lisa Sasevich 

To my parents who were always supportive of my career endeavors.

To my furry friends, the dachshunds Toby, Kelly, Casey, Willie, Maggie, Ginny, Sophie, Stella, Grace, Mary Lou, Maisy and Annie, who have brought tremendous joy to my life.

And to my partner Charles, for embracing my love for the doxies and supporting me through my Internet publishing journey.

Why I Wrote This Book

I wrote this book to share my knowledge and experience with an industry of which I’ve been a customer for over 40 years – the pet care services business.

As a dog lover over that period of time, I know the math is compelling! Take 40 years x annual boarding nights x average cost per night x average no. of dogs living in my household per year. Well, the numbers are significant! Let’s just say I’ve allotted significant time and money in caring for my lovable dachshunds. I’m currently caring for dachshunds #11 and #12.

As a long-time customer, I’ve come to appreciate the many pet care service providers who have cared for my pups across the USA … from Des Moines and Chicago to San Francisco and now Seattle. You see, I traveled internationally for business during those years (and moved quite a bit) and was a steady consumer of dog boarding and daycare services.

Given my passion for dogs, it was a natural fit when I left my corporate career in publishing and marketing to start a marketing consulting business that supports owners of pet care service businesses in achieving their goals.

I’ve written The Pet Care Business Owner’s Customer Loyalty Formula for you, the pet care business owner, no doubt passionate about the care of pets, to strip away any fears or questions you may have about adopting technology in your marketing efforts. My intention is to get you excited about a proven platform to secure your loyal customers and keep them coming back for more.

This book is for you if, as a pet care business owner, you are:

Feeling any fear about investing in technology for your business

Worried about keeping your loyal customers

Interested in improving your customer service

Needing a way to reach your customers quickly on-the-fly

Wanting to reduce the crush time at your front desk during check-in

Thinking of expanding your services and offerings

Wanting a closer relationship with your current clients

Worried inefficiencies in your operations are slowing your growth

Wanting to get more out of your social media investment

Seeking ways to reach your clients with video

Busy creating marketing content but not sure it’s getting read or consumed

Concerned about competition both national (e.g., Rover.com, DogVacay, franchises) and local

Wanting a competitive edge

Tired of working long hours

Ready to engage with the millennial audience

Wanting to go mobile but don't know how

Looking for ways to reduce costs and bring more to your bottom line

Seeking ways to grow your revenue

If you relate to one or more of the above scenarios, then this book is for you!

I hope you find the book informative, helpful and inspiring.

Katy Fletcher

State of the Pet Care Services Industry

You can just look around and see that the pet care services industry is attracting more investment overall. Key indicators include the following:

National companies coming on board (e.g., Rover.com, DogVacay)