Linkedin Success: How To Use Linkedin To Generate Targeted Leads And Dramatically Increase Sales For Your Business

Disclaimer

This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete  and  accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information only up to the publishing date. Therefore, this ebook should be used  as a guide - not as the ultimate source.

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The purpose of this ebook is to educate. The author and the publisher do not warrant that the information contained in this e- book is fully complete and shall not be responsible for any errors  or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss  or damage caused or alleged to be caused directly or indirectly by this ebook.

Introduction

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The Internet’s impact on business over the years has been, and continues to be, profound and ubiquitous. It has enabled what were once, local and small industries and businesses owners to reach people around the world. Businesses can no longer define their competition by geographical boundaries or a level playing field where all players are bound by the same rules.

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Major market disrupters like Airbnb, Uber, Netflix, and Alibaba are turning what were at a time considered A-grade business models into relics of the past. The impact is set to continue, even more rapidly, over the next several years. For many companies, it will mean an even tougher business environment. There will continue  to be more disrupters emerging, which will become agile and nimble businesses that will dominate the markets. There will be more start-ups with savvy entrepreneurial backing that will become overnight successes.

LinkedIn has emerged as one of the main powerhouses on the Internet for business leads and sales and now has more than 500 million users around the world. The business networking platform was started in 2002, by the founder of PayPal, Reid Hoffman. The company has seen steady growth since its official launch in 2003. LinkedIn has earned a reputation as the  social  media  platform that entrepreneurs can use to find the right buyers and quality  leads online.

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LinkedIn stands out from the other social media platforms,  because the majority of LinkedIn members log into LinkedIn with the intention of networking with other like-minded individuals. One of LinkedIn’s greatest benefits is its ability to enable entrepreneurs to connect with small business owners, CEOs, VPs, key decision makers, other entrepreneurs, and potential customers. The professional networking platform gives entrepreneurs an effective digital platform for finding and engaging with their ideal customers and to build a sustainable business relationship with them.

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Unlike decades past, LinkedIn allows you to research companies and locate the decision makers without having to resort to  spending your days cold calling. LinkedIn allows you to engage  with your ideal prospect through groups and recommendations  from your first-degree contacts. This new strategy, also known as social selling, hasn’t been fully embraced by the business world  yet. However, those businesses that have