Artificial Intelligence in Social Media

Artificial Intelligence in Social Media

IntroBooks #637

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Preface

Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data.

Now the question is, Why should social media be concerned about all this data floating around? The answer to this question is that this ‘meta – data’ is of great value to social media platforms.

One reason is that social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.

Summary

The ever-increasing number of social media users is the driving force behind the marketing and advertising strategies used by the businesses today. Social media has those capabilities that can be used by the advertisers and marketers to communicate and influence customers better than what they could achieve through the traditional mediums.

On their part, the customers, too have started looking at social networks as valuable sources of information that can be validated and trusted.

As per the Hootsuite online Survey conducted by Harris way back in 2016, 59 % of Americans who have a social media account agree that customer service via social media has made it easier to get questions and concerns resolved.

source: hootsuite.com

Now with Artificial Intelligence (AI) becoming an integral and inseparable part of social media as well as digital marketing, it is changing the rules of the game.

Businesses cannot afford to ignore the ever appearing new and innovative trends in modern times. Social media now is