Cocktail Currency

Copyright © 2018 by Preston Rideout. 769644

   ISBN:   Softcover   978-1-5434-6296-8

      Hardcover   978-1-5434-6297-5

      EBook   978-1-5434-6295-1

Library of Congress Control Number: 2017916876

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the copyright owner.

Rev. date: 02/14/2018

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Dedication

Bo, Jo and Vicki, thank you for your unconditional love. Your support made this book possible. Daryl Coleman, but for you I would not be in the bar business. Thanks for hiring me to work at the Gin. Luis Diaz, thank you for bailing me out of a bad situation in the Bahamas. But for you, I‘d probably still be there. Silver Gordon, thank you for teaching me about Do, Show, Tell and If Not You Then Who management techniques. Jason Nolte, thanks for your friendship and profound insight into life. Amie Sikes, thanks for always achieving the impossible and never selling out. Reading your book inspired me to finish this book. Shout out to Ben, Matt, Robbie, Lee, Trent and his ugly dog Buddy.

Special thanks to my best friend and business partner Ryan Dahlstrom. Your book The Bar Starts Here paved the way for Cocktail Currency. One day we will look back and laugh at all the money we didn’t make because the best is yet to come!

COCKTAIL CURRENCY CONTENTS

Bar Math

(1.1) Cost per Ounce

(1.2) Liter Portion Cost

(1.3) 750 mL Portion Cost

(1.4) Liter Cost Percentage

(1.5) 750 mL Cost Percentage

(1.6) Liter Gross Profit

(1.7) 750 mL Gross Profit

(1.8) Liter Gross Profit Margin

(1.9) 750 mL Gross Profit Margin

Serving Size

(2.1) Serving Size Effects on Portion Cost

(2.2) Serving Size Effects on Gross Profit

Pricing and Profitability

(3.1) Pricing Structure

(3.2) Eight-Step Pricing Method

(3.3) Well Liquor

(3.4) Call Liquor

(3.5) Premium Liquor

(3.6) Super Liquor

(3.7) Super Premium Liquor

(3.8) Deluxe Liquor

(3.9) Deluxe Premium Liquor

(3.10) Ultra-Liquor

(3.11) Liter Specialty Liquor

(3.12) Product Line Profit Snapshot

Cost and Consistency

(4.1) Multi-Liquor Cost Per Ounce Pricing

(4.2) Consistency Increases Profitability

(4.3) Cocktail Recipe Deviation Rate

(4.4) Average Loss Expectancy

(4.5) Cost Reduction

(4.6) Overpouring Effects on Profit

(4.7) Pour Testing

Worksheets

(5.1) Liter Cost per Ounce Worksheet

(5.2) 750 mL Cost per Ounce Worksheet

(5.3) Liter Portion Cost Worksheet

(5.4) 750 mL Portion Cost Worksheet

(5.5) Liter Cost Percentage Worksheet

(5.6) 750 mL Cost Percentage Worksheet

(5.7) Liter Gross Profit Worksheet

(5.8) 750 mL Gross Profit Worksheet

(5.9) Liter Gross Profit Margin Worksheet

(5.10) 750 mL Gross Profit Margin Worksheet

(5.11) Model Price Structure

(5.12) Price Structure Worksheet

(5.13) Product Line Price Structure Worksheet

(5.14) Product Line Snapshot Worksheet

(5.15) Multi-Liquor Beverage Costing Worksheet

(5.16) Cocktail Deviation Rate Worksheet

(5.17) Per Bottle Profit Worksheet