The Principles of Inbound Marketing

The Principles of Inbound Marketing

Introduction

Discovery

Consideration

Decision

Chapter One: The Seven P's of Marketing

Product

Price

price and demand

Promotion

Launching offer

Free shipping

flash sales

private sales

contests

season clearance

free samples

Specific discounts

Place

People

Process

Market analysis

Enter the target market

Design the strategies

Create the action plan

Control and evaluation of the marketing process

Physical evidence

The brand.

Chapter Two: The Five Principles of Inbound Marketing

Standardize.

Building packages improve standardization.

Avoid putting together tailor-made packages.

Tips to standardize

Contextualize.

Optimize.

Identify and understand where your business is at

Master your target audience

Plan your content

Adapt the content to your customers

update your content

Take advantage of visual resources.

Link own and external pages

Disseminate your content properly.

Analyze your results and identify points for improvement

Personalize

Empathize.

Does the product or service lose prominence?

Chapter Three: Types of inbound marketing

Topical blogs.

Improve web positioning

Generate quality traffic

Customer loyalty

Build brand reputation

Add value to ROI

Social media campaigns (Facebook, Twitter, Pinterest)

Brand building

web traffic

Positioning (SEO)

Return on investment (ROI)

Ebooks.

Search Engine Optimized (SEO) website text.

Viral videos.

Chapter Four: The Components of a Magnetic Inbound Marketing Strategy

Discover Your Customer's Triggers.

Set Your Inbound Marketing Objectives.

Visibility

Lead capture

Loyalty

Define Your Content Strategy.

Conclusion

Introduction

How many times have you shown interest in a product or service only to be hounded by every online platform you enter? I'm sure many. This doesn't just happen to you, and it happens to all of us. The first moment you show interest in some type of information, you enter an Inbound Marketing cycle.

The world has evolved. You have surely noticed that the traditional purchase forms are not the same as before. With just one click, you can access what you are looking at in front of a computer or smartphone.

Inbound Marketing has come to change the way of doing business because it generates content focused on the specific audience you want to attract.

Inbound Marketing, by definition, is a methodology designed by the American company HubSpot, who conceptualized the term as follows:

It is a strategy that is based on attracting customers with useful, relevant content and adding value in each of the stages of the buyer's journey.

So you see, the strategies that are developed will be focused on building customer loyalty and entering a constant purchase cycle to grow your brand rapidly. With a good practice of Inbound Marketing from the beginning, you will have a favorable result in the presence, generation, nurturing of leads, and cost reduction. It will also educate other customers about your product or service, speeding up the sales process.

This methodology is successfully developed with the application of content marketing, SEO, SEM, email marketing, and active listening on social networks, combined with automation tools and web analytics.

Brian Halligan and Dharmesh Shah were the creators of this initiative in 2005. They are in charge of bringing the HubSpot software platform to life and facilitating business management with this efficient methodology that analyzes favorable results.

But, you may wonder, how does a buyer make the decision? You notice the answer from the first moment you show interest in a product or service. The goal is to press the buy button on all platforms. However, there are three very clear stages that companies carry out for you to do the long-awaited action:

Discovery

It happens when you, as a user, have the first indications of the problem or pain point that you want to solve. What is the first thing you do? Yes, that's what you thought. You enter an online search engine to investigate and identify what is going through your mind.

Consideration

At this stage, you notice many ways to solve the problem. Now, you enter into the evaluation and analysis of all the ways to solve your pain and desire.

Decision

When the long-awaited click occurs, it is the stage of decision and response to the problem. This happens after you have saturated your