Online store Seo: A book for entrepreneurs, CEO and CMO. Not for techies!

Online store SEO

What to do and why. A book for entrepreneurs, CEO and CMO

© Konstantin Zhuravskyi, 2020

ISBN 9783985228416

All rights reserved.

Foreword

About what?

I wrote this book for entrepreneurs and executives. It contains only the information that you need to know to properly hire a contractor, evaluate his proposal and work results. The purpose of the book is to lead you by the hand through the process of choosing an executor, accepting a job and organizing effective SEO at your place - promotion at the price of one employee's salary.

I know dozens of stories about entrepreneurs hiring freelancers or one of the thousands of SEO companies, but in the end, money and time are lost.

Here is one of them. We promoted an online store. Slowly and steadily, from month to month, it gained traffic. On average, 7% of new visitors per month. This growth went on for two years, but the owners turned out to be impulsive people. They wanted 100% new visitors per month. They stopped working with us and hired a TOP freelancer. It was four years ago. That freelancer was raising their hopes but after two months he drove Minusinsk under the filter for nine months. Until now, this freelancer is in the TOP, and the owners are in the housing estate. They have lost market share and are now barely staying afloat.

Let me show you another common problem. An entrepreneur orders an SEO audit, receives a technical document and then does nothing with it as there is no time. The bottom line: he loses money. We will talk about all this in detail using the simple language, like man to man.

I deliberately removed technical information that you don't need. From the point of view of a specialist, knowing how the search works are essential; but from the point of view of an entrepreneur, it is not. I am an entrepreneur myself. I value my own and other people’s time, so when they tell me something that I don't need to know, I stop the conversation. From my point of view, when I hire a contractor, our deal conditionally should go like this:

-      I need leads from search engines, - I say.

-      To do this, you need to do SEO - promotion, - he replies.

-      How much will your service cost and what will I get in return?

-      The price for our services is five apples, the process will last three oranges, and the results will be as follows.

-      Can you give me more information?

When I ask such a question, I want to receive comprehensive information that will help me understand what he will do, what responsibilities he takes and what will be required from me in addition to five apples. That's all. I don't need to understand what boolean search, PageRank, and so on are.

If you are also approaching the business and planning your investments carefully, then read this book. The $ 30 investment and two hours of reading will bring you millions. Checked!

About the author

I started working as an SEO in 2013. Back in time, it was enough to cram keywords on the site page, click on the Rent button in a special service. Then, the service automatically rented links all over the Internet from other sites owners to your site. Your site's positions and traffic started to grow within three days after launch. It was the golden age of SEO. Entrepreneurs were investing money without asking questions because they have seen sales grow from friends and neighbours.

At that time, I was hired by a friend of mine, Igor, who lived in Moscow. He, like a pit bull, clung to this opportunity. He knew how to pull the wool over people's eyes, and within a month, he gained fifty clients. Each client paid an average of $ 1,000. Can you imagine? He paid me $ 50 a month. Indeed, such work did not cost any more. You go into the web site and cram keywords separated by commas. For example, buy houses by the river, houses by the lake, houses near the lake, a house with its own lake in Moscow, a house by the river in the Moscow region. And for these keywords, you get to the TOP in four days! But one day everything changed.

The end of the golden age

When on October 17th 2014, Google fully