About this ebook
Getting unstuck is the daily activity of every business owner.
No two problems are ever the same, and solving today's problems is laying the groundwork for being able to solve tomorrow's problems. The key to growing a business is not in solving individual problems, but in developing the skillset of solving problems of different types, and solving them fast. Becoming a person to whom getting stuck is not a showstopper, but a small hiccup, is a skill that pays huge dividends.
This book is a collection of ways to solve the problems that can get you stuck on the path to building and selling. Each chapter is a thought experiment, a chance to interrupt your own thought patterns, to see problems in a new light, to get unstuck and break out of recurring or dead-end thought loops so that you can move forward into new possibilities.
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The Unstuck Book - Conor McCarthy
Copyright
Copyright © 2024 by Conor McCarthy
All rights reserved. No part of this book may be reproduced or used in any manner without written permission of the copyright owner except for the use of quotations in a book review.
Published by Learn To Build, Learn To Sell™
http://www.the-unstuck-book.com/
2
ACKNOWLEDGEMENTS
Great books take great teams, and this one would have never seen the light of day without the following amazing people.
This small book of big ideas is dedicated to:
• My talented, beautiful, and creative wife Anne Gill (An-nie to her friends — https://annegill.com/).
• Our kids Calder and Bowen, who make me laugh every single day.
• My great friend and cognitive sibling Amir Bazrafshan for his infinite wisdom and patience as I hammered the idea and the content of this book into place. It literally wouldn’t exist without you.
• Everyone at altMBA and Akimbo.
• Every colleague, friend, boss, manager, coworker, client, and customer who continues to teach me the tiny-but-important lessons that make all the difference.
• Colin Steele — copy-editor and proof-reader extraordi-naire. There is no one I would rather have point out my glaring blind spots and literary faux pas than him.
3
CONTENTS
Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
How To Use This Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Chapters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
LEARN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Earn the Learn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Words Become Works . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Learn/Do/Teach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Is This True? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Just In Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
BUILD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
The Baker’s Dozen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Do Less More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Clarity, Consistency, Commitment . . . . . . . . . . . . . . . . . . . 22
Love Small Wins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Play The Game . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
How Might We . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Keep It Simple . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Waste Some Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .