The Gaming Customer Life Cycle (GCLC): This book is a challenge to the status quo. It’s a call to arms for developers, designers, and decision-makers to rethink their approach to player engagement. It’s a reminder that games are more than products; they’re experiences, stories, and communities

The gaming industry is at an inflection point. The competition is fiercer, attention spans are shorter, and player expectations are higher than ever. Traditional marketing playbooks are crumbling under the weight of evolving consumer behaviors. It is no longer enough to build a great game; one must build a great player journey. This book is a masterclass in understanding, architecting, and optimizing the Gaming Customer Life Cycle—an essential guide for developers, publishers, marketers, and anyone who seeks to not only survive but thrive in the new era of gaming.