ABC's of SEO Search Engine Optimization 101: Learn About Search Engines, Keywords, Technical SEO, On-Page SEO, and Link-Building

ABCs of SEO Search Engine Optimization 101

By Roggie Raj Clark

Copyright

Title: ABCs Of SEO Search Engine Optimization 101

Author: Roggie Raj Clark

Copyright © 2023 by Roggie Mullis Clark III

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the author and publisher except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

All trademarks, trade names, or logos mentioned or used in this book are the property of their respective owners and are used for identification purposes only.

Published by Bounce Rank

Odenton, MD 21113

USA

https://www.bouncerank.com

Cover Design: Roggie Clark

Editing: Renee’ Clark

ISBN: 979-8-218-19232-7

Printed in the United States of America

Disclaimer

The views and opinions expressed in this book are those of the author and do not necessarily reflect the official policy or position of any individual, company, or organization cited or referenced in the text. The author is not affiliated with any of the individuals, companies, or organizations mentioned in the text, nor does the author receive any form of compensation for citing or referencing them. Some sample scenarios in this text are fictitious. Any similarity to actual persons, living or dead, is coincidental.

The professional information (strategies, tips, and concepts) in this text is distributed on an as is basis, without warranty. While every precaution has been taken in the preparation of the text to ensure all information is accurate, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this text or by the computer software and hardware products described in it.

The author nor the publisher guarantees any specific results or outcomes, and the information provided in this text should not be construed as professional advice. Readers should always consult with a qualified professional before making any significant changes to their website or business.

By reading this text, you agree that the author nor the publisher is responsible for any direct, indirect, incidental, or consequential damages that may arise from the use of the information provided. You assume full responsibility for any actions taken based on the information presented in this text.

Acknowledgments

I want to thank some people near and dear to me who inspired me to write this book. The first person I'd like to acknowledge is my sister, and best friend, Reneé Clark. She is an SEO professional such as myself, my closest friend, and the most reliable person I've ever worked with.

She helped me painstakingly go through this book, page by page, to ensure that everything made sense and was written in a respectable format. So I want to thank you, Renee'; I couldn't have done it without you!

The following person I want to thank is my uncle Sean Nesbitt, who unfortunately passed away before this book came to fruition. If there's anyone in my family who would always let me know how amazing and gifted I am, it was him. And I am eternally grateful for his support.

There's one funny statement that I always remember from him, and that is, I don't know what it is you actually do for work, but I like it and keep doing it. It was the unfortunate loss of him as well as his motivating words, that helped push me along to finish this book. So, thank you, Uncle Seanie, for your love, inspiration, and support.

And the last person I want to thank before this book starts is my mom. My mother helped inspire me to chase my dreams and believe in myself, even when things weren't going my way.

It's important to acknowledge these people before the book begins to give you some idea of the deeper story of this book.

Preface

The idea of writing a book about SEO arose from my desire to learn the entire topic. I spent hours reading blogs, watching videos, and taking courses to learn the basics.

But I discovered that I was consuming so much content that it was challenging to apply anything I learned. In other words, I was suffering from "Analysis Paralysis," or wanting to do everything so perfectly that I did nothing at all. Maybe some of you can relate!

Despite my analysis paralysis, I began to piece together this complex topic. Then one day, I thought, How great would it be to create a resource to help me remember and synthesize these concepts? My desire to create an SEO resource for myself manifested into wanting to create an all-encompassing resource that could also help others.

While writing this book, I spent months acquiring resources and reviewing different perspectives on SEO. I wanted to ensure that when I gave you this book, you would receive a piece of literature that skillfully weaves together the concepts of SEO in an easy-to-understand fashion.

I hope that from reading this, you will be able to apply these ideas right away and not suffer from that sense of analysis paralysis that I felt or maybe you have experienced in the past.

It was important to share with you a deeper perspective on my overall intent for producing this piece of content.

College or University Usage

I chose to take a different approach for this book than some of the other SEO books on the market. I explained SEO in a dissertation-style format in my book, with APA references and in-text quotes.  

I wrote my book in this manner because I want colleges and universities to feel comfortable utilizing this book to help their students understand the basics of SEO and how it is used in today's digital landscape. With so much information on the internet and everyone claiming to be an expert, I felt it was imperative to write this book based on facts rather than opinions.

SEO is a booming industry with no chance of slowing down (kudos to the higher learning institutions for offering courses to teach this subject), and this book is my way of helping to make it easier.

I recommend that college deans and professors consider this book for their curriculum and as a resource for your students to use for their research. If you want to use the text for your course or have your bookstore source it for students to purchase, you can contact me directly.

Please email me at bouncerankseo@gmail.com. In your email, please include the following information:

●       Your name

●       The school you represent

●       The class size you are teaching

●       The length of your course (e.g. 6-week course, 12-week course, etc.)

●       Any other important information I should know

My administrative assistant will email you back within 24 - 48 hours with rates, and an information sheet to use for your class.

Table of Contents

➢     Introduction

➢     Chapter 1: What is SEO

➢     Chapter 2: What are Search Engines

➢     Chapter 3: Keywords

➢     Chapter 4: Technical SEO

➢     Chapter 5: HyperText Markup Language

➢     Chapter 6: On-Page SEO

➢     Chapter 7: Off-Page SEO

➢     Chapter 8: Key Performance Indicators

➢     Closing Remarks

➢     Glossary

➢     References

Introduction

Thank you for selecting my book and reading it to advance your Search Engine Optimization (SEO) knowledge and skill. I am genuinely grateful and consider it an absolute blessing that you chose my book.

I am fully aware there are many reading materials available about SEO. At this point, it may seem nauseating to hear yet another perspective on the topic.

However, as a current professional in the field, it was imperative that I contribute to the knowledge base and provide my unique perspective.

Many SEO books instruct you on how to do SEO for a website or a blog, often with a thin promise of getting page 1 rankings guaranteed.

But here is what makes my book different from the other SEO reading materials out there:

The ABCs of SEO Search Engine Optimization 101explores the subject from a historical lens and does not include any specific directions for how to perform or implement SEO.

This was purposeful, as my intention is to give you the subject in its rawest form and instead provide you with suggestions that you can use to influence and formulate your SEO strategies and tactics.

You will soon find that as you explore the topic of SEO in greater detail, the subject is constantly changing.

Tactics and strategies that may be applicable or effective today can quickly become outdated and irrelevant tomorrow.

Due to the fluid nature of SEO, I wrote this book in a manner that ensures that the information contained in these pages will still be relevant, or somewhat relevant, in the years to come.

My goal is for this book to be a timeless resource for you, so I have