Serax automates B2B orders with SAP Business AI in S/4HANA
Serax, the Belgian design brand, partnered with SAP and Flexso to streamline its order-to-cash process by automating the extraction of order data from customer PDFs. Using the Create Sales Orders - Automatic Extraction app on SAP BTP and SAP Document AI, Serax reduced manual entry of B2B orders by 33%, freeing up customer service teams to focus on upselling and improving service.
The benefits of SAP embedded AI
While consumer orders flowed smoothly through the web shop into SAP S/4HANA Cloud, about 30 % of B2B orders still arrived via PDF emails, requiring manual download, data verification. This was a time-consuming and error-prone process.
The team implemented SAP’s AI-powered tool that extracts structured data from PDFs, matches it against master records, and generates a draft sales order for quick review and approval. As a result, 33% fewer manual orders had to be entered, customer service now spends more time on helping customers, and data-entry errors were reduced thanks to AI accuracy.
"We either needed more resources or for our existing people to become more efficient so that they can focus on more value-adding tasks for our customers."
Read the complete article on the SAP website.
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