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Best Social Network Platforms
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Social networks allow individuals and companies to connect with one another to communicate and share data, often in a public forum. In a social network, users are represented by a profile, and they connect with other users who have similar interests or backgrounds, or who they know in real life. Social networks are typically accessed via web browsers or mobile applications.
Companies use social networks for a variety of purposes. It allows them to build and maintain their brand by sharing content or promoting marketing materials. It can also be used for networking, advertising, or even for customer service, among other uses. Companies can use social networks in tandem with software in one or more of the following categories: social media management, social analytics, social media monitoring, social advertising, and social customer service.
To qualify for inclusion in the Social Networks category, a product must:
Enable users to create profiles and connect with others based on interests, backgrounds, or real-life connections
Provide a platform for communication and data sharing, accessible via web browsers or mobile applications
Support brand building, networking, advertising, or customer service functionalities for companies
Best Social Network Platforms At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
(240)4.6 out of 5
5th Easiest To Use in Social Networks software
View top Consulting Services for Pinterest
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
A content sharing service that allows members to "pin" images, videos and other objects to their pinboard.
Users
- Graphic Designer
- Owner
Industries
- Marketing and Advertising
- Retail
Market Segment
- 68% Small-Business
- 25% Mid-Market
Pinterest Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Inspiration
3
Analytics
2
Content Diversity
2
Organization
2
Cons
Excessive Advertising
2
Content Quality
1
Misinformation
1
Upload Issues
1
Pinterest features and usability ratings that predict user satisfaction
9.2
Ease of Use
Average: 8.5
8.5
Quality of Support
Average: 8.3
8.7
Has the product been a good partner in doing business?
Average: 8.2
8.8
Ease of Admin
Average: 8.4
Seller Details
Twitter
@Pinterest2,158,067 Twitter followers
Ownership
NYSE: PINS
(723)4.3 out of 5
2nd Easiest To Use in Social Networks software
View top Consulting Services for Facebook
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Founded in 2004, Facebook's mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share
Users
- Account Manager
- Founder
Industries
- Marketing and Advertising
- Computer Software
Market Segment
- 65% Small-Business
- 29% Mid-Market
Facebook Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Sharing Content
12
Advertising
9
Ease of Use
9
Global Connectivity
8
Networking
8
Cons
Scams
8
Excessive Advertising
6
Misinformation
6
Privacy Issues
6
Navigation Difficulty
4
Facebook features and usability ratings that predict user satisfaction
8.8
Ease of Use
Average: 8.5
7.2
Quality of Support
Average: 8.3
7.3
Has the product been a good partner in doing business?
Average: 8.2
7.7
Ease of Admin
Average: 8.4
Seller Details
Twitter
@Meta13,144,846 Twitter followers
Ownership
NASDAQ: META
(302)4.3 out of 5
4th Easiest To Use in Social Networks software
View top Consulting Services for X (Twitter)
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and foll
Users
- Account Manager
Industries
- Computer Software
- Marketing and Advertising
Market Segment
- 53% Small-Business
- 30% Mid-Market
X (Twitter) Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
News
13
Real-time Updates
11
Ease of Use
8
Global Connectivity
8
Sharing Content
8
Cons
Expensive
5
Misinformation
5
Inappropriate Content
4
Poor Moderation
4
Platform Limitations
3
X (Twitter) features and usability ratings that predict user satisfaction
8.9
Ease of Use
Average: 8.5
7.8
Quality of Support
Average: 8.3
7.9
Has the product been a good partner in doing business?
Average: 8.2
8.6
Ease of Admin
Average: 8.4
Seller Details
Ownership
NYSE: TWTRTotal Revenue (USD mm)
$3,716
(259)4.1 out of 5
7th Easiest To Use in Social Networks software
View top Consulting Services for LinkedIn Premium
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
(130)4.5 out of 5
3rd Easiest To Use in Social Networks software
View top Consulting Services for Instagram for Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more.
Users
- Owner
Industries
- Marketing and Advertising
- Apparel & Fashion
Market Segment
- 78% Small-Business
- 17% Mid-Market
Instagram for Business Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Sharing Content
5
Advertising
4
Analytics
4
Audience Engagement
4
Cons
Frequent Changes
5
Limited Visibility
4
Excessive Advertising
2
Not User-Friendly
2
Platform Limitations
2
Instagram for Business features and usability ratings that predict user satisfaction
9.0
Ease of Use
Average: 8.5
7.8
Quality of Support
Average: 8.3
8.8
Has the product been a good partner in doing business?
Average: 8.2
9.0
Ease of Admin
Average: 8.4
Seller Details
Twitter
@Meta13,144,846 Twitter followers
Ownership
NASDAQ: META
(291)4.2 out of 5
6th Easiest To Use in Social Networks software
View top Consulting Services for Snapchat
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Snapchat is a social media platform which allows for sending of multimedia and text messages. Users can create Snap Ads or campaigns and measure results. Users can set audiences and reach for campaign
Users
- Software Engineer
Industries
- Marketing and Advertising
- Information Technology and Services
Market Segment
- 58% Small-Business
- 25% Mid-Market
Snapchat Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Filters
4
Ease of Use
3
Communication
2
Engagement
2
Fun
2
Cons
Excessive Advertising
2
Outdated Interface
2
Technical Issues
2
Addiction
1
Expensive
1
Snapchat features and usability ratings that predict user satisfaction
8.5
Ease of Use
Average: 8.5
8.2
Quality of Support
Average: 8.3
8.4
Has the product been a good partner in doing business?
Average: 8.2
8.3
Ease of Admin
Average: 8.4
Seller Details
Twitter
@snap87,006 Twitter followers
Ownership
NYSE:SNAP
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Diligent Boards is the most comprehensive and secure board portal on the market, relied on by more than 700,000 directors and 25,000 organizations worldwide. It supports and enhances the full board cy
Users
- Executive Assistant
- Assistant Corporate Secretary
Industries
- Financial Services
- Banking
Market Segment
- 40% Mid-Market
- 36% Enterprise
Diligent Boards Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
245
Board Management
144
Document Management
141
Customer Support
83
Features
83
Cons
Document Management
47
Lack of Features
47
Limited Functionality
43
Navigation Difficulty
37
Not User-Friendly
34
Diligent Boards features and usability ratings that predict user satisfaction
8.9
Ease of Use
Average: 8.5
9.0
Quality of Support
Average: 8.3
9.0
Has the product been a good partner in doing business?
Average: 8.2
8.9
Ease of Admin
Average: 8.4
Seller Details
HQ Location
New York, NYTwitter
@diligenthq4,542 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
BuddyPress is a social networking software for building communities inside WordPress sites.
Users
No information available
Industries
- Computer Software
Market Segment
- 82% Small-Business
- 18% Mid-Market
BuddyPress Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1
Cons
This product has not yet received any negative sentiments.
BuddyPress features and usability ratings that predict user satisfaction
8.3
Ease of Use
Average: 8.5
7.8
Quality of Support
Average: 8.3
8.2
Has the product been a good partner in doing business?
Average: 8.2
8.8
Ease of Admin
Average: 8.4
Seller Details
Seller
BuddyPressHQ Location
N/ATwitter
@buddypress8,377 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
BuzzFeed works with brands and agencies to craft custom social posts that are designed for sharing.
Users
No information available
Industries
- Information Technology and Services
Market Segment
- 78% Small-Business
- 20% Mid-Market
BuzzFeed features and usability ratings that predict user satisfaction
8.6
Ease of Use
Average: 8.5
8.3
Quality of Support
Average: 8.3
0.0
No information available
0.0
No information available
Seller Details
Ownership
NASDAQ: BZFD
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Meetup Pro connects brands and businesses to their audiences in real life, driving community growth, customer engagement, and brand awareness
Users
No information available
Industries
- Education Management
- Health, Wellness and Fitness
Market Segment
- 72% Small-Business
- 21% Mid-Market
Meetup Pro Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Advertising
1
Communication
1
Ease of Use
1
Cons
Expensive
1
Meetup Pro features and usability ratings that predict user satisfaction
8.7
Ease of Use
Average: 8.5
8.1
Quality of Support
Average: 8.3
8.3
Has the product been a good partner in doing business?
Average: 8.2
9.2
Ease of Admin
Average: 8.4
Seller Details
Twitter
@Meetup67,587 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Save Anything. Read Anywhere.
Users
No information available
Industries
No information available
Market Segment
- 70% Small-Business
- 30% Mid-Market
Instapaper Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Document Management
2
Learning
2
Accessibility
1
Efficiency
1
Engagement
1
Cons
Expensive
1
Platform Limitations
1
Instapaper features and usability ratings that predict user satisfaction
9.6
Ease of Use
Average: 8.5
9.3
Quality of Support
Average: 8.3
0.0
No information available
0.0
No information available
Seller Details
Twitter
@instapaper43,536 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
GroupMe is a group mobile messaging service for finding, planning and purchasing group activities.
Users
No information available
Industries
- Higher Education
Market Segment
- 67% Small-Business
- 24% Mid-Market
GroupMe Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Communication
2
Collaboration
1
Global Connectivity
1
Networking
1
Real-time Updates
1
Cons
Outdated Interface
2
Limited Functionality
1
Navigation Difficulty
1
Security Issues
1
Slow Performance
1
GroupMe features and usability ratings that predict user satisfaction
9.0
Ease of Use
Average: 8.5
8.6
Quality of Support
Average: 8.3
7.5
Has the product been a good partner in doing business?
Average: 8.2
9.4
Ease of Admin
Average: 8.4
Seller Details
Twitter
@GroupMe28,727 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Reddit Ads gives you the opportunity to directly reach Reddit users. You can target passionate communities that are relevant to your brand. You can tell your story whether it’s starting a conversation
Users
No information available
Industries
- Marketing and Advertising
- Computer Software
Market Segment
- 62% Small-Business
- 27% Mid-Market
Reddit for business Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Sharing Content
2
Collaboration
1
Community Engagement
1
Creativity
1
Engagement
1
Cons
Limited Functionality
2
Poor Moderation
2
Addiction
1
App Performance
1
Content Management
1
Reddit for business features and usability ratings that predict user satisfaction
7.7
Ease of Use
Average: 8.5
7.3
Quality of Support
Average: 8.3
8.7
Has the product been a good partner in doing business?
Average: 8.2
8.0
Ease of Admin
Average: 8.4
Seller Details
Twitter
@Reddit1,112,858 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
SalesHookup is a platform that saves sales professionals 10+ hrs a month with networking by simplifying the process into 3 steps: 1. Select a time slot 2. We'll match you with another member and se
Users
No information available
Industries
- Information Technology and Services
Market Segment
- 47% Mid-Market
- 47% Small-Business
SalesHookup Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Audience Engagement
1
Collaboration
1
Global Connectivity
1
Cons
This product has not yet received any negative sentiments.
SalesHookup features and usability ratings that predict user satisfaction
8.9
Ease of Use
Average: 8.5
9.3
Quality of Support
Average: 8.3
8.9
Has the product been a good partner in doing business?
Average: 8.2
9.4
Ease of Admin
Average: 8.4
Seller Details
Twitter
@SalesHookup72 Twitter followers
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