what's the best CRM app for small business owners?

Hi everyone! I'm a small business owner currently in the market for a small business CRM solution, and I’d really appreciate some advice from others who’ve been down this road. My goal is to find a CRM that’s easy to use, budget-friendly, and flexible enough to help manage customer relationships, track leads, and support sales growth without overwhelming my team. I’ve been browsing G2’s rankings and have a few top contenders in mind, but I’d love to hear what’s worked for you. Any recommendations, tips, or cautionary tales would be super helpful

Salesforce Sales Cloud: A comprehensive CRM platform offering robust customization, AI-driven insights, and seamless integrations. Ideal for small businesses aiming to scale and streamline their sales processes.​

HubSpot Sales Hub: HubSpot Sales Hub is known for its easy-to-use interface and integrated sales, marketing, and customer service tools. Perfect for small teams seeking to enhance customer engagement and drive growth.​

ActiveCampaign: ActiveCampaign combines automation, email marketing, and small business CRM capabilities to deliver personalized experiences for your customers. It is best suited for small businesses focusing on customer retention and targeted marketing campaigns.​

ClickUp: ClickUp is great for small businesses looking to unify their operations and improve productivity.​ 

Close: is designed for small business sales teams. Its automation and reporting tools help small businesses accelerate the sales process and close deals faster.