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G2 Marketing Solutions Reviews & Product Details

G2 Marketing Solutions Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

G2 Solutions
(1)

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G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
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Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
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Tracking G2’s Impact on Your GTM
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Interactive Demo
Try an interactive demo created by the software seller (right here on G2).
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G2 Marketing Solutions Reviews (1,152)

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Reviews

G2 Marketing Solutions Reviews (1,152)

View 23 Video Reviews
4.5
1,152 reviews

Pros & Cons

Generated from real user reviews
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Jonathan I.
JI
Varied
Small-Business (50 or fewer emp.)
"Easy to use platform with a simple format!"
What do you like best about G2 Marketing Solutions?

What is most helpful about G2.com is the ease of use and integration of external links. Having the ability to easily fill-in your pertinent contact information truly helps those with personal brands, small businesses, and leaders across the community when establishing connections with others. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There are no downsides about the service. I do think it can be enhanced or developed to become even better if tools / options to customize the background color and/or text become available in the future. It helps those with a brand (like me) to further highlight the theme of the endeavor or work they desire to promote. Review collected by and hosted on G2.com.

Abhishek S.
AS
Senior
Mid-Market (51-1000 emp.)
"Efficient Marketing Partner with Room for Improvement"
What do you like best about G2 Marketing Solutions?

G2 Marketing Solution has been a reliable partner in driving targeted campaigns. Their analytics dashboard is intuitive and provides clear insights into campaign performance. The team is proactive, responsive, and quick to adapt strategies based on data. Lead quality has improved noticeably, and their creative approach to digital campaigns makes them stand out compared to generic agencies. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

While the platform delivers results, the onboarding process could be more structured. At times, reporting lacks deeper segmentation, which makes it challenging to measure ROI for specific channels. Pricing is on the higher side for small to mid-sized businesses, and customizations often require extra negotiation. Review collected by and hosted on G2.com.

Response from Aravind Raj T of G2

Hi Abhishek,

Thank you for the candid feedback and for calling out what’s working - especially the dashboard and our team’s responsiveness.

I’m Aravind Raj, Senior Product Manager at G2, and I’m thrilled to hear lead quality has improved.

We also appreciate the specifics on what could be better. Two areas we’re actively improving:

Onboarding: We’re rolling out a more structured, guided setup with clear milestones so teams get to first value faster.

ROI segmentation: We’re continuously enhancing the Performance Analytics page. Most recently, we’ve added a segmentation filter on the LinkedIn ROI view, and we have more drill-downs on the way. I’d love your feedback on the upcoming updates.

If you’re open to it, I’m happy to reach out directly or you can let your CSM know you’d like to meet and we’ll set up a call together.

Thanks again for partnering with us and helping us raise the bar.

ISSAOUI B.
IB
IT administrator
Small-Business (50 or fewer emp.)
"Efficient and reliable marketing solution for business growth"
What do you like best about G2 Marketing Solutions?

G2 Marketing Solutions offers a user-friendly interface and a wide range of marketing tools that simplify campaign management. I particularly appreciate the detailed analytics, which provide clear insights into campaign performance, allowing data-driven decision-making. Their customer support team is also very responsive and helpful whenever I have questions. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

While the platform is powerful, some advanced features require a learning curve, and the initial setup can be a bit time-consuming for new users. Additionally, integration with certain third-party applications could be smoother, as occasional syncing delays may occur. Review collected by and hosted on G2.com.

Heri S.
HS
Director of Customer Experience - APAC (ARAMCO Group)
Small-Business (50 or fewer emp.)
"Challenging Setup, but Powerful End-to-End Tracking"
What do you like best about G2 Marketing Solutions?

I really appreciate G2 Marketing Solutions' capability in tracking the end-to-end user journey and displaying KPIs or ROI on a single dashboard, which makes it easy to present to the senior team. Additionally, the user journey mapping feature is incredibly useful. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I find the setup process for G2 Marketing Solutions to be quite challenging, which can be a significant hurdle when first starting to use the platform. It requires more effort than expected to get everything up and running. Additionally, I would prefer if G2 Marketing Solutions offered an end-to-end solution that eliminates the need for additional integrations, simplifying the overall user experience. Review collected by and hosted on G2.com.

Breanna B.
BB
Director of Marketing
Computer & Network Security
Mid-Market (51-1000 emp.)
"Strengthens Brand Authority with User-Friendly Setup"
What do you like best about G2 Marketing Solutions?

I appreciate the straightforward setup process of G2 Marketing Solutions, thanks to clear onboarding and the support of an onboarding specialist. I find it valuable that the platform helps us gather client reviews to enhance our brand authority in the managed services space. The ability to showcase reviews through custom widgets on our website is particularly useful. The credibility from real client reviews and high search rankings for our industry also adds significant value. Additionally, I value the knowledgeable support from our account manager who keeps us informed about new features. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I find the review process somewhat cumbersome due to the number of questions users need to answer, which can act as a barrier. Simplifying this process could greatly enhance the experience. Additionally, I would like to see more integration options available, which could improve functionality and connectivity with other platforms. Review collected by and hosted on G2.com.

Bart T.
BT
marketer
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Boosted Lead Generation but Needs Admin Overhaul"
What do you like best about G2 Marketing Solutions?

I appreciate G2 Marketing Solutions for generating more leads and enhancing brand awareness through recognition and validation via badges. The insights from customer reviews have significantly impacted our strategy, allowing us to refine our product market fit and tailor our messaging to target the most valuable leads. The profile feature serves effectively as a business card, helping us collect reviews, generate organic search traffic, and target potential customers within our competitors' space. Integrating seamlessly with HubSpot has been beneficial too. Continued participation with G2 in the B2B software space is a clear choice for us. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I find the admin panel to be suboptimal in terms of user experience. Managing review campaigns is quite cumbersome, with many features hidden in submenus and subpages, making navigation difficult. The analytics related to reviews and review collection aren't up to par either. I wish for more straightforward ways to create new landing pages or campaigns to better manage different sources of reviews, such as emails, in-app prompts, or ad-hoc campaigns. Review collected by and hosted on G2.com.

"Robust Support, Valuable Buyer Intent Insights"
What do you like best about G2 Marketing Solutions?

I appreciate the support from the account and implementation managers who are incredibly responsive and helpful, making setup and ongoing use straightforward. I love the ease of integrating buyer intent notifications with Slack and the ability to effortlessly manage campaigns and client outreach, allowing for efficient gathering of customer reviews. The platform's buyer intent feature has been instrumental in identifying who is researching our site and who our competitors are, aiding our sales strategy significantly. I find the ZoomInfo integration especially valuable for streamlining our team’s outreach process. Overall, it's the ease of use and exceptional support that stand out for me. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I find that sometimes the buyer intent data isn't the most accurate in terms of company locations and employee size. This inaccuracy often disrupts our SDRs' workflow, as they might focus on incorrect or less important accounts due to this faulty data. Specifically, it makes it hard for SDRs to rely on the tool when the data suggests a company might have fewer employees than it actually does, leading to missed opportunities. We currently cross-check this data with ZoomInfo to verify, but this requires manual intervention, which is time-consuming. Review collected by and hosted on G2.com.

MS
"Essential Tool for Competitive Insights"
What do you like best about G2 Marketing Solutions?

I love how intuitive and simple it is to update profiles and navigate G2. The grid reports are incredibly useful in leveraging marketing initiatives, allowing us to see where we lead and keep track of competitive intel. It's beneficial how G2 facilitates handling tasks like the allocation of Amazon gift cards, relieving some workload. The way the platform fosters a community where companies learn from each other and customers is fantastic. I find it valuable for strategic decision-making and staying competitive. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The manual incentivization of updated reviews is a bit of a hassle, as I have to reach out to get incentivized reviews updated. It appears this process might change, but the last time I checked, it was still an issue. Additionally, while I understand the shift towards automation and the use of chatbots, I still value in human interaction. I believe it is crucial to maintain the human aspect, like having access to a customer success manager or account manager, rather than solely relying on support centers. The human interaction ensures that our issues feel as important as they are and helps strengthen existing relationships. Review collected by and hosted on G2.com.

Essence A.
EA
"Seamless Setup and Priceless Customer Insight"
What do you like best about G2 Marketing Solutions?

I find G2 Marketing Solutions incredibly straightforward and easy to navigate, especially given the assistance from a customer success manager who supports me monthly. The AI-assisted review commenting feature is invaluable, as it allows me to respond to every review efficiently and add personalized touches. I also appreciate the seamless integration with HubSpot, yielding significant insights. The automated review link for gift cards simplifies sending out for reviews, making it a noteworthy part of my client engagement strategy. Overall, the experience with G2 Marketing Solutions is comprehensive and beneficial, particularly with personalized support and its ability to enhance interaction with potential prospects through insightful analytics. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I think the price point, I know that with the total package when it comes to, I think another I a huge part of the packaging is having g two do the do the review outreach. I think for a smaller fish company like mine where we're really, like, trying to gather our bearings and, like, just get some get get on the g two grid and, like, get to that 10 review mark. I do think that for companies like ours that are a little bit smaller, maybe, like, knocking down the price point If we're not going to use g two to collect reviews, that would be my only suggestion. Review collected by and hosted on G2.com.

Sandeep M.
SM
UI IT STAFFING
Mid-Market (51-1000 emp.)
"Good one !"
What do you like best about G2 Marketing Solutions?

What I like best about G2 Marketing Solutions is their data-driven approach to marketing and their commitment to measurable results. They don’t just rely on creativity — they back every campaign with analytics and performance insights, which makes their strategies both innovative and accountable. Additionally, G2 stands out for its collaborative culture and client-first mindset. They really take the time to understand each client’s unique goals and tailor solutions that drive growth. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

While I appreciate G2 Marketing Solutions’ results-driven approach, one area I think could improve is their internal communication and turnaround time on certain projects. At times, there seems to be a delay between strategy alignment and execution, which can affect deadlines. That said, I believe these are growing pains common in dynamic, fast-paced environments, and they seem committed to continuous improvement. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

14 months

Average Discount

12%

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G2 Marketing Solutions Features
Customer Feedback
Competitive Intelligence
Sentiment Analysis
Revenue Reporting
Corporate Reporting
Dashboard
Social Networks Monitoring
Social Media Management
Digital Media Monitoring
Account Data Availability
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