ObservePoint is full of potential and possibilities. I'm actually surprised every time I find a use-case that I would like them to cover that they are not already covering due to how many use-cases they already take into account.

They provide a way for us to watch over our implementation, to verify our new changes work correctly before and after publishes and to feel more confident that things are working on the data colection side. Review collected by and hosted on G2.com.

#1 OP needs to offer consulting services. I want to be able to augment my team with an OP professional who uses the tool every day. Someone who can aid us in implementing the tool but then also be the person who works to maintain and report on what OP finds. There’s simply too much to cover for someone who is learning OP on the fly and likely only dabbles in the tool during their day to day work. They end up feeling lost or frustrated over time in trying to keep up with the implementation or what is actually valuable to report on. Too often I have worked at companies that implement OP with excitement only to fairly quickly burn out on the tool because no one is actively maintaining it or doing good reporting and analysis to show value from the tool.

#2 ObservePoint is difficult to maintain and is often purchased without a good understanding of just how much time needs to be set aside to build and report on its results but also to fix it when it breaks. Because IT WILL BREAK regularly for most people. That's not OP's fault, but it needs to be expected. Maintenance for this tool can be quite involved. ObservePoint is a finicky tool. Or rather, web sites are finicky and seemingly ever changing and it makes maintaining an OP implementation very difficult. If you have a web/marketing team that continually changes your website then OP is going to be much more difficult to maintain for in-depth Journey's/Audits. Higher level Audits can easily and reliably help you know if things break in analytics calls and pixels that are set on all page loads since you don't have to rely on click listeners. Journeys can let you know if a flow breaks and cannot be completed for some reason, but be wary, as OP may not be able to complete the Journey even though everyopne else can because of the "finicky-ness" of CSS Selectors.

#3 OP needs a server-side solution that works from the data storage side. I need them to be able to tell me if what is actually getting to the database is trending correctly or looks accurate. There is so much wiggle room and so many unknowns on the client side due to device types, browsers, and individual extensions, plugins, manual changes, etc that people use on their own devices. However, the data that actually arrives server-side is consistent and ultimately is the reality of what you are reporting on. I want a tool like OP that lets me validate that things look good on the client-side, but I'm also aching for one that allows me to use APIs to look at the collected data for trends and outages. One tool that reports in a unified way instead of having to rely on Adobe, Google, Meta, etc to provide good alerting tools. Many don't. Review collected by and hosted on G2.com.

ObservePoint is like having a quality control inspector for your digital data. It automatically audits websites and tags, ensuring that marketing technologies are firing correctly, privacy rules are being followed, and data is flowing as expected. Instead of relying on manual checks (which are tedious and easy to miss), it continuously scans and flags issues—so you can spend more time solving problems instead of hunting for them. Review collected by and hosted on G2.com.

It’s overwhelming at first.

The tool throws a firehose of data at you, and without a clear framework, it’s easy for teams to get lost in the noise instead of focusing on the real risks. Review collected by and hosted on G2.com.

Our Customer Success team uses ObservePoint to ensure flawless digital experiences for our clients. By automating audits across websites and mobile apps, we proactively identify broken links, missing tracking codes, and data governance issues—helping clients maintain accurate analytics, optimize user journeys, and uphold privacy standards. This empowers our team to deliver expert guidance and measurable value, while keeping implementation clean and compliant Review collected by and hosted on G2.com.

For a while it was hard to ensure the new server side implementations of Adobe technology would be seen in a he OP platform, but after meeting with their CTO, we partnered and is now in their technology. Review collected by and hosted on G2.com.

The privacy compliance monitoring provides us with confidence across various geographic regions, as it simulates consent scenarios and verifies that our CMP is effectively blocking cookies before consent is given. The scheduled scanning and alerting help us identify broken landing pages and missing UTM parameters before they can negatively affect campaign performance. Most significantly, this tool shifted our approach from reactive problem-solving to proactive governance. The return on investment became evident within the first quarter, thanks to the prevention of conversion tracking failures. Review collected by and hosted on G2.com.

Would benefit from better change detection features to reduce noise from non-critical updates. Review collected by and hosted on G2.com.

Building journeys is straightforward, with plenty of tests and scripting options that help us get the most out of our crawls. We initially used it to monitor analytics KPIs, and expanded our use from there. The detailed post-mortem reports are especially useful for analyzing journey findings. They allow me to pinpoint the exact source of issues like rogue cookies, broken JavaScript, content problems, and more. I appreciate that my reports are easy to share, and that users in different roles can access the tools they need without unnecessary complexity. Customer support has also been excellent; their team has even created journeys for us when we were too busy. Review collected by and hosted on G2.com.

Easy to forget about and with infrequent use, I get lost in the configuration options. Review collected by and hosted on G2.com.

When we do an adoption review of Adobe analytics, it’s a quick way to show the customer value and see where they have gaps and other things that they need to address in the analytics implementation. This opens the door for a possible referral to observe point as well as consulting opportunities with Adobe. Review collected by and hosted on G2.com.

The only downside is personal for me because I am heavily focused on target with a side focus on analytics or customer jury analytics and so I would like to see more features around their target implementation possibly. Review collected by and hosted on G2.com.

I appreciate the ability to visualize amounts and the option to drill down further, allowing me to keep asking questions directly from the reports. Review collected by and hosted on G2.com.

I would like to have more visualization options available so I can create more effective dashboards. Review collected by and hosted on G2.com.

Once learned, ObservePoint is highly extensible. Users are able to automate a wide array of tasks that has literally saved organizations I have worked for hundreds of hours. Additionally, the dedicated staff at ObsevePoint is very helpful. They take the time to understand their clients needs and propose solutions very quickly. Review collected by and hosted on G2.com.

The only thing about ObservePoint is the learning curve. That being said, the onboarding sessions are critical and the staff makes learning the platform fun and much easier. Review collected by and hosted on G2.com.

I love their helpfulness and their ability to get into specifics. I love that they are always willing to go out on a limb and just work with me on an idea and brainstorm. That’s what’s valuable to me, beyond anything else. There’s a number of vendors who can do any given thing, but what I want is a partner. Review collected by and hosted on G2.com.

I think the pricing model is hard to work through but mostly because we have so many clients ourselves that we need the tool for. Review collected by and hosted on G2.com.

There is always a barrier to adoption when it comes to SaaS tools. What sets OP apart is that they have real people who support your use cases and help get things moving. This is one of the few martech tools I’ve seen that actually does this—most others leave you to figure things out on your own, and when you request customization, nothing happens.

In my industry, which focuses on ecommerce and web presence solutions, my team primarily uses OP for managing customer journeys, checking data accuracy for key analytics events, and ensuring that marketing pixels and third-party scripts are firing correctly throughout the journey. Another important use case for us is maintaining privacy compliance across hundreds of domains. I was also hoping to use OP for logging network and console errors in a way similar to datadog, but at the moment, OP can only function as a single agent and does not capture all sessions. Review collected by and hosted on G2.com.

First, I find the platform to be quite complex, making it difficult to get started and apply it to a specific use case. It’s also challenging to develop a habit of using it regularly.

Second, journey creation tends to break frequently, and fixing these issues is a very manual process. Fortunately, there is journey support available, and I’ve heard they are working on an AI tool to help reduce these problems. So optimistic on that.

Third, Another issue is that journey breakage alerts are sent as individual notifications, which are tough to manage. It’s hard to keep track of when something important breaks in a journey because the alerts are fragmented and use very generic language, making it difficult to quickly understand what exactly went wrong. It would be much more helpful if alerts were grouped together and summarized in a way that makes their meaning clearer. As it stands, I often end up catching journey breakages quite late, since I receive so many emails about various issues each day and can’t easily tell which ones are actually important breakages. Review collected by and hosted on G2.com.