Substrata Reviews & Product Details

The one thing that actually thrills me is Substrata's conversation intelligence and email tracking. In a fast paced industry such as hearing solutions and medical equipment, it matters to us to know how and when clients engage with our messages. Insights from the behavior help me manage follow ups better and tailor communication to meet B2B and B2C client needs. Review collected by and hosted on G2.com.

It did take some getting used to figuring out how to navigate all of Substrata's different features. While the platform is super powerful, it would be nice to have a less complex onboarding experience or guided explainer walkthroughs, depending on the use case, especially for teams working on multiple functions (like marketing, sales, and operations). Review collected by and hosted on G2.com.

My favorite characteristic of Substrata is its capacity to read between the lines of every customer interaction. In my role as a Sales Development Representative, I gain decent insight into client sentiment, predict intent, and ultimately pivot my approach as we are talking. The Conversation Intelligence that Substrata provides gives me powerful insight about how to take action on my pitch and the Revenue Operations & Intelligence tools I finally have to see where I am on a wide range of things that allow me to identify opportunities that easily could be missed. Review collected by and hosted on G2.com.

The only negative thing is that it can seem overwhelming sometimes because there is so much data and behavioral insight offered by Substrata. A more streamlined onboarding process would be of great help to adopting use of the product. Review collected by and hosted on G2.com.

Substrata takes information about planning and applies it against real human context. We can observe tone, timing, and engagement around emails and calls, which spread sheets cannot. I have assumed the planning and data analytics role at Henry Schein, which allows me to support strategic decisions based on behavior. This means the seamless process of tracking emails and conversations in context gives me an authentic and full vision of the sales pipeline. This makes forecasting lucrative, and planning precise. It has a holistic approach to AI insights and usable views. Review collected by and hosted on G2.com.

At times, Substrata can offer recommendations generated by its AI in a terribly slowing way. I would prefer the ability to develop thresholds based in order to adjust the degree that signals are prioritized. Review collected by and hosted on G2.com.

Substrata is like having a fantastic sales strategist on my team. At Evotion Studios, it helps us to identify cues that are often not noticed cues that go unnoticed in emails and meeting notes. One of my favorite parts is that it keeps track of engagement in real time, suggesting optimal moments for our team to follow-up. Instead of using only instinct, we can log engagement and have data-driven recommendations on the best opportunity to win deals. It’s not just a tool. It operates like an added layer of intelligence, helping us stay focused and stay competitive. Review collected by and hosted on G2.com.

Some of the deeper analytics take practice to really absorb. I would love for there to be more quick tips or tutorials to help on boarding process for busy executives who are trying to manage multiple deals. Review collected by and hosted on G2.com.

Substrata has changed the way we think about recruiting by giving us insight and understanding into the way candidates communicate. With its email tracking, sales coaching, and conversation intelligence features, Substrata helps enable us to assess small behavioral signals and predict candidate engagement. I especially appreciate how it identifies micro signals in our conversations, which allows our team to refine outreach and develop better candidate relationships. The revenue operations & intelligence capabilities of the platform are intended for sales teams, but truly help our recruitment team stay organized and develop improved response timing and closure of hiring processes. Review collected by and hosted on G2.com.

The learning curve can be steep for first time users, especially when they first see the more complex AI analytics. More comprehensive tutorials or in app tips could provide a smoother onboarding experience for recruitment specialists who typically do not use a sales focused platform. Review collected by and hosted on G2.com.

Substrata has been instrumental in allowing me to manage communications at Heartland Dental in real time. The email tracking lets me know the instant an email has been opened, and the conversation intelligence provides just in time information to give me feedback on improving responses. Working with patients to schedule, vendors to coordinate, and teammates to update has become seamless with the data Substrata provides. The platform is like having a built-in coach for communication and gives me confidence in when, and how to follow up. Review collected by and hosted on G2.com.

The learning curve can be a bit steep for first time users. While the tools are exceptional, it would be great to have a guided onboarding path for workflows more specific to dental. Review collected by and hosted on G2.com.

Substrata is an absolute game changer when it comes to modern sales and demand generation. It features the unique Email Tracking and Conversation Intelligence tools to help you understand buyer intent and engagement in real time. I appreciate it supplying relevant background information on the details of communication for more effective and deep outreach with personalization and empathy. Review collected by and hosted on G2.com.

The platform can at times provide an excessive amount of analytical data, which can feel overwhelming when managing multiple campaigns. A streamlined dashboard or a customizable reporting option would help improve daily use. Review collected by and hosted on G2.com.

Substrata demonstrates the ability to detect the emotions of clients as its most notable feature. Through its analysis of email communications and client interactions Substrata enables me to grasp both the underlying meaning and engagement intensity of potential customers. The tool provides essential guidance to determine which leads require immediate attention and when to reduce customer interaction frequency. In real estate the combination of perfect timing and proper tone stands as Substrata's fundamental advantage. Review collected by and hosted on G2.com.

The beginning phase of learning presented difficulties mostly to team members who possessed limited experience with AI tools. Small modifications in the presentation of behavioral cues will improve interface clarity. The system enhances user-friendliness through increased user interaction time. Review collected by and hosted on G2.com.

Substrata functions as a fundamental component for developing and handling our insurance service operations. The email tracking functionality together with real-time behavioral signals from Substrata stands out to me because they provide direct insight into client interest levels. The team achieved better results in their conversion rates because they could take quicker and smarter actions through this system. Review collected by and hosted on G2.com.

The first time users found Substrata challenging because the systems contained advanced features together with its control panel. Substrata required our personnel to undergo instruction for them to understand its full data management capabilities. Users would have a better first impression of Substrata if the platform introduced a more straightforward onboarding process. Review collected by and hosted on G2.com.

As the Director Global Sales of Wyndham Hotels & Resorts I actively pursue strategies that promote Hospitality growth. The sharp Conversation Intelligence at Substrata impresses me as the Director Global Sales at Wyndham Hotels & Resorts. The system eliminates daily interaction noise to deliver instant insights regarding customer sentiment together with engagement patterns. The Email Tracking feature provides me with precise information which enables optimal follow-up actions for each touchpoint. Review collected by and hosted on G2.com.

Even though the platform demonstrates significant power its complete integration with our extensive sales workflows needed initial adjustments. The platform's advanced features require team members who are unfamiliar with Sales Analytics tools to learn at a higher rate. The onboarding process needs improvement to boost fast adoption across the entire team. Review collected by and hosted on G2.com.