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Commerce / Marketing

Marketing

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Moz Seo Tool Review 2025: Best Free & Paid Solutions for Boosting Your Rankings

Last Updated: 08 April 2025

Did you know that over 90% of online experiences begin with a search engine? Or that Google updates its algorithm thousands of times a year? With the digital landscape evo...read more

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What Is Product Advertising? Benefits, Types and Uses

Last Updated: 23 July 2025

Product advertising is not just about selling a product; it involves creating a message that appeals to the targeted consumer and consequently motivates him/her to buy. Fr...read more

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How is AI Used in Marketing?

Last Updated: 13 August 2024

AI is revolutionizing marketing by automating tasks, enhancing data analysis, and personalizing customer experiences.Data Analysis and Insights: AI algorithms can process ...read more

Marketing Campaign (US)

Last Updated: 31 July 2024

A marketing campaign is a planned course of action designed to promote a specific company, product, service, or idea. It involves a coordinated effort across various marke...read more

Customer Segmentation

Last Updated: 27 September 2024

Customer segmentation is one of the strategies for categorizing customers into groups, in that all those with different aspects forming a given group will share some simil...read more

60+ Digital Marketing Interview Questions With Answers in 2024

Last Updated: 23 July 2025

If you're preparing for a digital marketing interview, you need to know key concepts like SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketin...read more

Multi Touch Attribution (US - Marketing)

Last Updated: 13 August 2024

Multi-touch attribution is a rather complex concept in the field of marketing that presupposes the assessment of the effectiveness of multiple touchpoints that may influen...read more

What is a Brand Mark?

Last Updated: 06 June 2024

A brand mark is a visual symbol that represents a company's identity. Unlike a logo, it doesn't include text, making it universally recognizable. It's a powerful image tha...read more

What Is a Buyer Persona?

Last Updated: 19 June 2024

Nowadays, business world knowing your customers is essential for successful marketing. One of the best ways to achieve this is by creating buyer personas. These profiles h...read more

Flyer: Meaning, Components, Purpose and Types

Last Updated: 06 August 2025

What is a Flyer?Flyers are printed material utilized to distribute information about distinct events, services, products, or ideas. They are crafted to capture individuals...read more

What is Marketing Collateral? | Functions, Types, Examples and Strategy

Last Updated: 23 July 2025

What is Marketing Collateral?Marketing Collateral is any digital or printed material used to communicate or promote a firm's brand message, products, or services. This can...read more

The Ultimate Guide to the North Star Product Framework

Last Updated: 21 August 2025

The North Star Framework is a strategic approach used by product development teams to align their efforts with overarching business goals and customer-centric outcomes. At...read more

Social Media Marketing Strategy: Meaning, Steps and Strategies

Last Updated: 06 August 2025

What is a Social Media Marketing Strategy?A social media marketing strategy is a detailed plan outlining how a business or organization will use social media platforms to ...read more

Earned Media: Meaning, Importance, Types and Strategies

Last Updated: 06 August 2025

What is Earned Media?Earned media refers to publicity or exposure that a brand, product, or service receives through word-of-mouth, viral sharing, media coverage, reviews,...read more

Types of Network Marketing

Last Updated: 06 August 2025

Network Marketing, or Multi-level Marketing (MLM), encompasses various business models where individuals sell products or services directly to consumers while recruiting o...read more

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