North America Digital Advertising Market Size & Outlook
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North America digital advertising market highlights
- The North America digital advertising market generated a revenue of USD 153,331.5 million in 2024.
- The market is expected to grow at a CAGR of 14.1% from 2025 to 2030.
- In terms of segment, smartphone was the largest revenue generating component in 2024.
- Smartphone is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.
North America data book summary
| Market revenue in 2024 | USD 153,331.5 million |
| Market revenue in 2030 | USD 341,017.9 million |
| Growth rate | 14.1% (CAGR from 2025 to 2030) |
| Largest segment | Smartphone |
| Fastest growing segment | Smartphone |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Computer, Smartphone, Other Component |
| Key market players worldwide | Adobe Inc, Amazon.com Inc, AOL, Baidu Inc ADR, ByteDance, Dentsu Aegis Network, Rede Globo, IAC Inc Ordinary Shares - New, Meta Platforms Inc Class A, Microsoft Corp, Tencent Holdings Ltd ADR, Verizon Communications Inc, X (formerly Twitter) |
Other key industry trends
- In terms of revenue, North America region accounted for 31.5% of the global digital advertising market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 392,816.9 million by 2030.
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Digital Advertising Market Scope
Digital Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Dentsu Aegis Network | View profile | 10001+ | London, England, United Kingdom, Europe | https://www.dentsu.com |
| Rede Globo | View profile | 10001+ | Rio De Janeiro, Rio de Janeiro, Brazil, South America | https://www.vempraglobo.com.br/ |
| ByteDance | View profile | 10001+ | Beijing, Beijing, China, Asia | http://bytedance.com |
| AOL | View profile | 5001-10000 | New York, New York, United States, North America | http://www.aol.com |
| IAC Inc Ordinary Shares - New | View profile | 9500 | 555 West 18th Street, New York, NY, United States, 10011 | https://www.iac.com |
| X (formerly Twitter) | View profile | 1001-5000 | San Francisco, California, United States, North America | https://twitter.com/home?lang=en |
| Verizon Communications Inc | View profile | 105400 | 1095 Avenue of the Americas, New York, NY, United States, 10036 | https://www.verizon.com |
| Baidu Inc ADR | View profile | 45500 | No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, China, People's Republic of, 100085 | https://ir.baidu.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Tencent Holdings Ltd ADR | View profile | 104787 | No. 33 Haitian 2nd Road, Tencent Binhai Towers, Nanshan District, Shenzhen, China, People's Republic of, 518054 | http://www.tencent.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
North America digital advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital advertising market will help companies and investors design strategic landscapes.
Smartphone was the largest segment with a revenue share of 58.53% in 2024. Horizon Databook has segmented the North America digital advertising market based on computer, smartphone, other component covering the revenue growth of each sub-segment from 2018 to 2030.
The market is driven by significant investments and initiatives in social media, search engine marketing, and programmatic advertising. With the growing adoption of mobile devices and the shift towards e-commerce, brands are allocating more budget toward digital platforms.
Additionally, the rise of data-driven advertising and the use of AI for targeting and personalization are fueling expansion. The shift from traditional media to digital continues to accelerate, and video content, particularly short form, is increasingly popular.
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Our clientele includes a mix of digital advertising market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America digital advertising market , including forecasts for subscribers. This continent databook contains high-level insights into North America digital advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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North America digital advertising market size, by country, 2018-2030 (US$M)
North America Digital Advertising Market Outlook Share, 2024 & 2030 (US$M)
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