Global Ing Technology (martech) Market Size & Outlook
Global marketing technology (martech) market, 2017-2030 (US$M)
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Global marketing technology (martech) market highlights
- The global marketing technology (martech) market generated a revenue of USD 389,145.1 million in 2023 and is expected to reach USD 1,379,274.3 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 19.8% by 2030.
- In terms of segment, social media tools accounted for a revenue of USD 90,492.2 million in 2023.
- Social media tools is the most lucrative product segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, Mexico is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 389,145.1 million |
| Market revenue in 2030 | USD 1,379,274.3 million |
| Growth rate | 19.8% (CAGR from 2023 to 2030) |
| Largest segment | Social media tools |
| Fastest growing segment | Social media tools |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Social media tools, Content marketing tools, Rich media tool, Automation tool, Data & analytics tools, Sales enablement tools |
Other key industry trends
- In terms of revenue, the North America accounted for 33.6% of the global marketing technology (martech) market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Mexico is the fastest growing regional market and is projected to reach USD 21,855.5 million by 2030.
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Marketing Technology (MarTech) Market Scope
Marketing Technology (MarTech) Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Buzzoole | View profile | 11-50 | Naples, Campania, Italy, Europe | http://www.buzzoole.com |
| Konnect Insights | View profile | 11-50 | Mumbai, Maharashtra, India, Asia | https://konnectinsights.com/ |
| Content Growth | View profile | 1-10 | Boston, Massachusetts, United States, North America | http://contentgrowth.com |
| FullCircl | View profile | 51-100 | London, England, United Kingdom, Europe | https://www.fullcircl.com |
| Google LLC | View profile | - | - | - |
| Amdocs Ltd | View profile | 29000 | 625 Maryville Centre Drive, Suite 200, Saint Louis, MO, United States, 63141 | https://www.amdocs.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| SAP SE | View profile | 107602 | Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 | https://www.sap.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| Apple Inc | View profile | 161000 | One Apple Park Way, Cupertino, CA, United States, 95014 | https://www.apple.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
Global marketing technology (martech) market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing technology (martech) market will help companies and investors design strategic landscapes.
Social media tools was the largest segment with a revenue share of 23.25% in 2024. Horizon Databook has segmented the Global marketing technology (martech) market based on social media tools, content marketing tools, rich media tool, automation tool, data & analytics tools, sales enablement tools covering the revenue growth of each sub-segment from 2017 to 2030.
- Global ing Technology (MarTech) Product Outlook (Revenue, USD Million, 2017-2030)
- Social media tools
- Content marketing tools
- Rich media tool
- Automation tool
- Data & analytics tools
- Sales enablement tools
- Global ing Technology (MarTech) Type Outlook (Revenue, USD Million, 2017-2030)
- Digital marketing
- Offline marketing
- Global ing Technology (MarTech) Application Outlook (Revenue, USD Million, 2017-2030)
- IT & Telecommunications
- Retail & e-commerce
- Healthcare
- Media & entertainment
- Sports & events
- BFSI
- Real Estate
- Others
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Target buyers of Global marketing technology (martech) market databook
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Our clientele includes a mix of marketing technology (martech) market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global marketing technology (martech) market , including forecasts for subscribers. This global databook contains high-level insights into Global marketing technology (martech) market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Global marketing technology (martech) market size, by regions, 2017-2030 (US$M)
Top 10 countries: Marketing technology (martech) market size, 2024 (US$M)
Global marketing technology (martech) market share, by product, 2024 & 2030 (%, US$M)
Marketing technology (martech) market: Opportunity assessment by country
Global marketing technology (martech) market, by region, 2024 (US$M)
Related statistics
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