Global Social Media Analytics Market Size & Outlook
Global social media analytics market, 2018-2030 (US$M)
Related Markets
Global social media analytics market highlights
- The global social media analytics market generated a revenue of USD 10,229.8 million in 2024 and is expected to reach USD 43,246.7 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 27.2% by 2030.
- In terms of segment, solution accounted for a revenue of USD 7,395.9 million in 2024.
- Services is the most lucrative type segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, India is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 10,229.8 million |
| Market revenue in 2030 | USD 43,246.7 million |
| Growth rate | 27.2% (CAGR from 2025 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
Other key industry trends
- In terms of revenue, the North America accounted for 32.8% of the global social media analytics market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, India is the fastest growing regional market and is projected to reach USD 4,287.2 million by 2030.
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Social Media Analytics Market Scope
Social Media Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Ipsos SA | View profile | 20000 | 35, rue du Val de Marne, Paris, France, 75013 | https://www.ipsos.com |
| Sprinklr Inc Class A | View profile | 3869 | 29 West 35th Street, 7th Floor, New York, NY, United States, 10001 | https://www.sprinklr.com |
| Sprout Social Inc Class A | View profile | 1383 | 131 South Dearborn Street, Suite 700, Chicago, IL, United States, 60603 | https://www.sproutsocial.com |
| NetBase Solutions | View profile | 101-250 | Mountain View, California, United States, North America | http://www.netbase.com |
| Hootsuite | View profile | 1001-5000 | Vancouver, British Columbia, Canada, North America | https://hootsuite.com/ |
| Salesforce Inc | View profile | 72682 | 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 | https://www.salesforce.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
Global social media analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to social media analytics market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 72.3% in 2024. Horizon Databook has segmented the Global social media analytics market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.
The increased customer engagement for social media platforms can be attributed to several factors. The growing accessibility to the internet and smartphones has led to a significant expansion in the user base of social media platforms.
As more people access affordable internet services and smartphones, they increasingly join social media platforms to connect with others, share content, and stay updated on the latest trends. Integrating social media into various aspects of daily life has fueled the demand for social media platform users.
Social media platforms have become essential communication channels for personal interactions and for businesses, organizations, and influencers to reach and engage with their target audience. The ability to connect with a large network of individuals, share experiences, and access real-time information has made social media an integral part of peoples.
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Target buyers of Global social media analytics market databook
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Our clientele includes a mix of social media analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global social media analytics market , including forecasts for subscribers. This global databook contains high-level insights into Global social media analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global social media analytics market size, by regions, 2018-2030 (US$M)
Top 10 countries: Social media analytics market size, 2024 (US$M)
Global social media analytics market share, by type, 2024 & 2030 (%, US$M)
Social media analytics market: Opportunity assessment by country
Global social media analytics market, by region, 2024 (US$M)
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