Global Social Media Analytics Market Size & Outlook

The global social media analytics market size was estimated at USD 10,229.8 million in 2024 and is projected to reach USD 43,246.7 million by 2030, growing at a CAGR of 27.2% from 2025 to 2030.
Revenue, 2024 (US$M)
$10,229.8
Forecast, 2030 (US$M)
$43,246.7
CAGR, 2025 - 2030
27.2%
Report Coverage
Worldwide

Global social media analytics market highlights

  • The global social media analytics market generated a revenue of USD 10,229.8 million in 2024 and is expected to reach USD 43,246.7 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 27.2% by 2030.
  • In terms of segment, solution accounted for a revenue of USD 7,395.9 million in 2024.
  • Services is the most lucrative type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.
  • Country-wise, India is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 10,229.8 million
Market revenue in 2030USD 43,246.7 million
Growth rate27.2% (CAGR from 2025 to 2030)
Largest segmentSolution
Fastest growing segmentServices
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSolution, Services

Other key industry trends

  • In terms of revenue, the North America accounted for 32.8% of the global social media analytics market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, India is the fastest growing regional market and is projected to reach USD 4,287.2 million by 2030.

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Social Media Analytics Market Companies

Name Profile # Employees HQ Website
Ipsos SA View profile 20000 35, rue du Val de Marne, Paris, France, 75013 https://www.ipsos.com
Sprinklr Inc Class A View profile 3869 29 West 35th Street, 7th Floor, New York, NY, United States, 10001 https://www.sprinklr.com
Sprout Social Inc Class A View profile 1383 131 South Dearborn Street, Suite 700, Chicago, IL, United States, 60603 https://www.sproutsocial.com
NetBase Solutions View profile 101-250 Mountain View, California, United States, North America http://www.netbase.com
Hootsuite View profile 1001-5000 Vancouver, British Columbia, Canada, North America https://hootsuite.com/
Salesforce Inc View profile 72682 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 https://www.salesforce.com
Adobe Inc View profile 29945 345 Park Avenue, San Jose, CA, United States, 95110-2704 https://www.adobe.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Oracle Corp View profile 164000 2300 Oracle Way, Austin, TX, United States, 78741 https://www.oracle.com

Global social media analytics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to social media analytics market will help companies and investors design strategic landscapes.


Solution was the largest segment with a revenue share of 72.3% in 2024. Horizon Databook has segmented the Global social media analytics market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.


The increased customer engagement for social media platforms can be attributed to several factors. The growing accessibility to the internet and smartphones has led to a significant expansion in the user base of social media platforms.


As more people access affordable internet services and smartphones, they increasingly join social media platforms to connect with others, share content, and stay updated on the latest trends. Integrating social media into various aspects of daily life has fueled the demand for social media platform users.


Social media platforms have become essential communication channels for personal interactions and for businesses, organizations, and influencers to reach and engage with their target audience. The ability to connect with a large network of individuals, share experiences, and access real-time information has made social media an integral part of peoples.

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Target buyers of Global social media analytics market databook

  • Our clientele includes a mix of social media analytics market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global social media analytics market , including forecasts for subscribers. This global databook contains high-level insights into Global social media analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global social media analytics market size, by regions, 2018-2030 (US$M)

Top 10 countries: Social media analytics market size, 2024 (US$M)

Global social media analytics market share, by type, 2024 & 2030 (%, US$M)

Social media analytics market: Opportunity assessment by country

Global social media analytics market, by region, 2024 (US$M)

Global social media analytics market size, by regions, 2018-2030 (US$M)

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